Festool vs Nilfisk:Which is more popular by branded search?
In August 2026, Festool had more branded searches than Nilfisk among industrial vacuums worldwide. Festool was estimated to have 201K branded searches compared to Nilfisk’s 74K, and held a 9.5% Share of Search versus Nilfisk’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Festool or Nilfisk?
Compare the industrial vacuums companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Festool, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Makita | Festool | Shop-Vac | Nilfisk | RIDGID |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 46.9% | 11.6% | 5.2% | 3.5% | 1.3% |
| Nov 2025 | 35.7% | 43.6% | 10.7% | 5.9% | 2.6% | 1.4% |
| Dec 2025 | 35.5% | 43.1% | 10.6% | 5.8% | 3.2% | 1.7% |
| Jan 2026 | 38.6% | 38.6% | 11.5% | 5.2% | 4.2% | 1.9% |
| Feb 2026 | 38.7% | 38.7% | 11.6% | 5.2% | 4.3% | 1.6% |
| Mar 2026 | 43.5% | 35.6% | 10.7% | 4.8% | 3.9% | 1.4% |
| Apr 2026 | 46.8% | 31.6% | 9.4% | 6.3% | 4.2% | 1.6% |
| May 2026 | 42.3% | 34.8% | 10.4% | 7% | 3.8% | 1.7% |
| Jun 2026 | 37.9% | 37.9% | 11.3% | 7.6% | 3.4% | 1.9% |
| Jul 2026 | 41.6% | 34.1% | 10.2% | 8.3% | 3.7% | 2% |
| Aug 2026 | 38.7% | 38.7% | 9.5% | 7.8% | 3.5% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Festool and Nilfisk comparison changed over the last 12 months?
3 findings
- Festool was ahead of Nilfisk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide moved from 11.6% to 9.5%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among industrial vacuums worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for industrial vacuums worldwide in August 2026?
2 changes
In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Festool’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.