Brandwave

How popular isNilfisk in search?

In August 2026, there were an estimated 74K branded searches for Nilfisk worldwide which is down 18.2% over the last 11 months. Nilfisk holds 3.5% estimated Share of Search among industrial vacuums worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher38.7%
  2. Makita38.7%
  3. Festool9.5%
  4. Shop-Vac7.8%
  5. Nilfisk3.5%
  6. RIDGID1.9%
Nilfisk website (opens in a new tab)

Follow Nilfisk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Nilfisk compete?

Nilfisk is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Industrial vacuums5th of 63.5%Shown below
Pressure washer accessories4th of 64.4%Show ranking
Pressure washers4th of 64.4%Show ranking
Pressure washer brands4th of 54.5%Show ranking
Floor scrubbers2nd of 68.2%Show ranking

Which industrial vacuums compete with Nilfisk?

Nilfisk against industrial vacuums worldwide, by month

Share of Search by month for Karcher, Makita, Festool, Shop-Vac, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherMakitaFestoolShop-VacNilfiskRIDGID
Oct 202531.6%46.9%11.6%5.2%3.5%1.3%
Nov 202535.7%43.6%10.7%5.9%2.6%1.4%
Dec 202535.5%43.1%10.6%5.8%3.2%1.7%
Jan 202638.6%38.6%11.5%5.2%4.2%1.9%
Feb 202638.7%38.7%11.6%5.2%4.3%1.6%
Mar 202643.5%35.6%10.7%4.8%3.9%1.4%
Apr 202646.8%31.6%9.4%6.3%4.2%1.6%
May 202642.3%34.8%10.4%7%3.8%1.7%
Jun 202637.9%37.9%11.3%7.6%3.4%1.9%
Jul 202641.6%34.1%10.2%8.3%3.7%2%
Aug 202638.7%38.7%9.5%7.8%3.5%1.9%
Sep 2026——————

  1. 1.Karcher

    38.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Makita

    38.7%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Festool

    9.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Shop-Vac

    7.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nilfisk

    3.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.RIDGID

    1.9%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Nilfisk and its closest rivals

How has branded search demand for Nilfisk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nilfisk worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among industrial vacuums worldwide peaked at 4.3% in February 2026 and was lowest at 2.6% in November 2025.

How did search popularity change for industrial vacuums worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.

  2. In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.

  3. In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.

  4. In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.

  5. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is Nilfisk measured?

Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nilfisk

Do you work for Nilfisk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nilfisk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free