Hako vs Nilfisk:Which is more popular by branded search?
In August 2026, Nilfisk had more branded searches than Hako among floor scrubbers worldwide. Nilfisk was estimated to have 74K branded searches compared to Hako’s 70, and held an 8.2% Share of Search versus Hako’s <0.01%. These are worldwide searches for English-language branded terms.
Follow Hako vs Nilfisk and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hako or Nilfisk?
Compare the floor scrubbers companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nilfisk, Hako. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Nilfisk | Tennant | Advance | Hako | Minuteman |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 92.6% | 6.9% | 0.5% | 0.01% | <0.01% | <0.01% |
| Dec 2025 | 91.2% | 8.2% | 0.6% | 0.01% | <0.01% | <0.01% |
| Jan 2026 | 89.5% | 9.8% | 0.59% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 89.4% | 9.8% | 0.72% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 91.3% | 8.2% | 0.49% | 0.01% | <0.01% | <0.01% |
| Apr 2026 | 91.3% | 8.2% | 0.4% | 0.01% | <0.01% | <0.01% |
| May 2026 | 91.2% | 8.3% | 0.49% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.2% | 8.2% | 0.6% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 91.1% | 8.2% | 0.73% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 91.3% | 8.2% | 0.49% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hako and Nilfisk comparison changed over the last 12 months?
3 findings
- Nilfisk was ahead of Hako in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hako’s estimated Share of Search among floor scrubbers worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among floor scrubbers worldwide moved from 9.8% to 8.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for floor scrubbers worldwide in August 2026?
2 changes
In August 2026, Hako rose from 6th to 5th among floor scrubbers worldwide.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hako’s and Nilfisk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.