How popular isNilfisk in search?
In September 2026, there were an estimated 74K branded searches for Nilfisk worldwide which is down 18.2% over the last 12 months. Nilfisk holds 8.6% estimated Share of Search among snow foam lance brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which snow foam lance brands compete with Nilfisk?
Share of Search by month for Karcher, Nilfisk, Autoglym. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Nilfisk | Autoglym | Kranzle |
|---|---|---|---|---|
| Oct 2025 | 86.6% | 8.7% | 3.9% | 0.78% |
| Nov 2025 | 89.8% | 6.2% | 3.4% | 0.68% |
| Dec 2025 | 86.3% | 7.1% | 5.8% | 0.78% |
| Jan 2026 | 86.4% | 8.7% | 3.9% | 0.95% |
| Feb 2026 | 86.6% | 8.6% | 3.8% | 0.94% |
| Mar 2026 | 88.6% | 6.9% | 3.8% | 0.75% |
| Apr 2026 | 88.4% | 7% | 3.9% | 0.77% |
| May 2026 | 88.2% | 7% | 3.8% | 0.94% |
| Jun 2026 | 88.4% | 7% | 3.8% | 0.77% |
| Jul 2026 | 88.4% | 7% | 3.8% | 0.77% |
| Aug 2026 | 88.2% | 7.1% | 3.9% | 0.78% |
| Sep 2026 | 86.6% | 8.6% | 3.8% | 0.94% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.6% | 747K | -18.2% | -1.5 points | |
| 2, held 2nd | 8.6% | 74K | 0% | +1.4 points | |
| 3, held 3rd | 3.8% | 33.1K | -18.3% | -0.1 points | |
| 4, held 4th | 0.94% | 8.1K | 0% | +0.2 points |
1.
Karcher86.6%
Held 1st. 747K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
2.
Nilfisk
8.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.
Autoglym3.8%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.
4.
Kranzle
0.94%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Nilfisk and its closest rivals
Every comparison with Nilfisk
20 comparisons
- Karcher vs Nilfisk
- Nilfisk vs Ryobi
- Nilfisk vs Stihl
- DeWalt vs Nilfisk
- Festool vs Nilfisk
- Makita vs Nilfisk
- Milwaukee vs Nilfisk
- Nilfisk vs Shop-Vac
- Nilfisk vs RIDGID
- Autoglym vs Nilfisk
- Hilti vs Nilfisk
- Gerni vs Nilfisk
- Nilfisk vs Sun Joe
- Kranzle vs Nilfisk
- Metabo vs Nilfisk
- Nilfisk vs Tennant
- Bosch vs Nilfisk
- Advance vs Nilfisk
- Minuteman vs Nilfisk
- Hako vs Nilfisk
How has branded search demand for Nilfisk changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nilfisk worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Nilfisk’s estimated Share of Search among snow foam lance brands worldwide peaked at 8.7% in October 2025 and was lowest at 6.2% in November 2025.
How did search popularity change for snow foam lance brands worldwide in September 2026?
3 changes
In September 2026, Nilfisk gained estimated Share of Search among snow foam lance brands worldwide, from 7.1% to 8.6%.
In September 2026, Karcher lost estimated Share of Search among snow foam lance brands worldwide, from 88.2% to 86.6%.
Estimated monthly branded searches for Autoglym worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
Where does Nilfisk compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dust extractor brands | 4th of 7 | 2% | Show ranking |
| Pressure washer brands | 4th of 6 | 3% | Show ranking |
| Industrial vacuums | 5th of 6 | 3.6% | Show ranking |
| Pressure washer accessories | 4th of 6 | 4.2% | Show ranking |
| Pressure washers | 3rd of 6 | 4.6% | Show ranking |
| Snow foam lance brands | 2nd of 4 | 8.6% | Shown above |
| Floor scrubbers | 2nd of 6 | 9.9% | Show ranking |
How is Nilfisk measured?
Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nilfisk
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Is Nilfisk your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.