Nilfisk vs Simpson:Which is more popular?
In September 2026, Nilfisk had more branded searches than Simpson among pressure washer brands worldwide. Nilfisk had about 74,000 branded searches, while Simpson had 14,800. Nilfisk made up 2.8% of all pressure washer brand searches we track, and Simpson accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about pressure washer brands, Simpson appeared in four of the five answers and Nilfisk in none.
Who do people search for more?
Nilfisk, about 5 searches for every 1 for Simpson
Who does AI mention more?
Simpson, mentioned in 4 of 5 answers, Nilfisk in 0
Who does AI recommend more?
Simpson, the only one of the two named
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Top pressure washer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simpson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nilfisk did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Karcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Westinghouse3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Greenworks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sun Joe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gerni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kranzle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pressure washer brands
5 answers
Asked ChatGPT
“Which pressure washer brand should I buy?”
Asked ChatGPT
“What are the best pressure washer brands?”
Asked ChatGPT
“What's the best pressure washer brand for cleaning patios and cars?”
Searched Google, AI Overview
“best pressure washer”
Searched Google, AI Overview
“electric pressure washer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nilfisk or Simpson more popular in search?
This chart shows how often people search Google for Nilfisk and Simpson by name. Each line represents a brand's share of searches for all 11 pressure washer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nilfisk, Simpson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Karcher | Westinghouse | Greenworks | Nilfisk | Simpson | Gerni | Sun Joe | Kranzle | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 25.5% | 31.2% | 4.7% | 2.6% | 3.2% | 0.63% | 0.28% | 0.28% | 0.28% | 0.15% |
| Nov 2025 | 28.1% | 29.9% | 32.3% | 4.1% | 2.2% | 2.2% | 0.36% | 0.24% | 0.24% | 0.24% | 0.13% |
| Dec 2025 | 30.2% | 28.5% | 31% | 3.8% | 2.6% | 2.6% | 0.34% | 0.34% | 0.23% | 0.28% | 0.15% |
| Jan 2026 | 30.4% | 26.5% | 31.9% | 3.9% | 2.6% | 3.2% | 0.43% | 0.29% | 0.23% | 0.35% | 0.16% |
| Feb 2026 | 31.8% | 23% | 33.9% | 4.1% | 2.2% | 3.4% | 0.55% | 0.3% | 0.24% | 0.37% | 0.16% |
| Mar 2026 | 28.1% | 23.9% | 38% | 2.9% | 2.4% | 2.9% | 0.73% | 0.22% | 0.32% | 0.32% | 0.12% |
| Apr 2026 | 27.8% | 25.1% | 36.6% | 2.9% | 2.9% | 2.9% | 0.72% | 0.21% | 0.39% | 0.32% | 0.12% |
| May 2026 | 29.3% | 27.4% | 32% | 3.1% | 3.8% | 2.5% | 0.76% | 0.23% | 0.42% | 0.34% | 0.12% |
| Jun 2026 | 31% | 30.1% | 27.8% | 3.3% | 4% | 2.2% | 0.66% | 0.24% | 0.36% | 0.24% | 0.11% |
| Jul 2026 | 28.9% | 27.9% | 31.5% | 3.7% | 3.7% | 2.5% | 0.61% | 0.27% | 0.41% | 0.27% | 0.12% |
| Aug 2026 | 29.1% | 28.1% | 31.1% | 3.7% | 3.7% | 2.5% | 0.62% | 0.28% | 0.41% | 0.28% | 0.12% |
| Sep 2026 | 32.2% | 28% | 27.9% | 4.1% | 3.4% | 2.8% | 0.55% | 0.37% | 0.37% | 0.3% | 0.13% |
How has the Nilfisk and Simpson comparison changed over the last 12 months?
3 findings
- Nilfisk was ahead of Simpson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nilfisk’s share of searches among pressure washer brands worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Simpson’s share of searches among pressure washer brands worldwide moved from 0.63% to 0.55%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for pressure washer brands worldwide in September 2026?
2 changes
Nilfisk’s share of searches among pressure washer brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.
Estimated monthly branded searches for Simpson worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nilfisk’s and Simpson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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