Brandwave

Nilfisk vs RIDGID:Which is more popular by branded search?

In August 2026, Nilfisk had more branded searches than RIDGID among industrial vacuums worldwide. Nilfisk was estimated to have 74K branded searches compared to RIDGID’s 40.5K, and held a 3.5% Share of Search versus RIDGID’s 1.9%. These are worldwide searches for English-language branded terms.

Share of Search among industrial vacuums worldwide in August 2026Which is more popular in search, Nilfisk or RIDGID?
Nilfisk3.5%74K searches
vs
RIDGID1.9%40.5K searches

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Which is more popular in search, Nilfisk or RIDGID?

Compare the industrial vacuums companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nilfisk and RIDGID among industrial vacuums worldwide, by month

Share of Search by month for Nilfisk, RIDGID. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherMakitaFestoolShop-VacNilfiskRIDGID
Oct 202531.6%46.9%11.6%5.2%3.5%1.3%
Nov 202535.7%43.6%10.7%5.9%2.6%1.4%
Dec 202535.5%43.1%10.6%5.8%3.2%1.7%
Jan 202638.6%38.6%11.5%5.2%4.2%1.9%
Feb 202638.7%38.7%11.6%5.2%4.3%1.6%
Mar 202643.5%35.6%10.7%4.8%3.9%1.4%
Apr 202646.8%31.6%9.4%6.3%4.2%1.6%
May 202642.3%34.8%10.4%7%3.8%1.7%
Jun 202637.9%37.9%11.3%7.6%3.4%1.9%
Jul 202641.6%34.1%10.2%8.3%3.7%2%
Aug 202638.7%38.7%9.5%7.8%3.5%1.9%
Sep 2026——————

How has the Nilfisk and RIDGID comparison changed over the last 12 months?

  • Nilfisk was ahead of RIDGID in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nilfisk’s estimated Share of Search among industrial vacuums worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 11 months ending August 2026, RIDGID’s estimated Share of Search among industrial vacuums worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for industrial vacuums worldwide in August 2026?

  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nilfisk’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nilfisk

1 branded search term

  • nilfisk

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

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