How popular isMakita in search?
In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 38.7% estimated Share of Search among industrial vacuums worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which industrial vacuums compete with Makita?
Share of Search by month for Karcher, Makita, Festool, Shop-Vac, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Makita | Festool | Shop-Vac | Nilfisk | RIDGID |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 46.9% | 11.6% | 5.2% | 3.5% | 1.3% |
| Nov 2025 | 35.7% | 43.6% | 10.7% | 5.9% | 2.6% | 1.4% |
| Dec 2025 | 35.5% | 43.1% | 10.6% | 5.8% | 3.2% | 1.7% |
| Jan 2026 | 38.6% | 38.6% | 11.5% | 5.2% | 4.2% | 1.9% |
| Feb 2026 | 38.7% | 38.7% | 11.6% | 5.2% | 4.3% | 1.6% |
| Mar 2026 | 43.5% | 35.6% | 10.7% | 4.8% | 3.9% | 1.4% |
| Apr 2026 | 46.8% | 31.6% | 9.4% | 6.3% | 4.2% | 1.6% |
| May 2026 | 42.3% | 34.8% | 10.4% | 7% | 3.8% | 1.7% |
| Jun 2026 | 37.9% | 37.9% | 11.3% | 7.6% | 3.4% | 1.9% |
| Jul 2026 | 41.6% | 34.1% | 10.2% | 8.3% | 3.7% | 2% |
| Aug 2026 | 38.7% | 38.7% | 9.5% | 7.8% | 3.5% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 823K | 0% | -2.9 points | |
| 2, held 2nd | 38.7% | 823K | +22.3% | +4.7 points | |
| 3, held 3rd | 9.5% | 201K | 0% | -0.7 points | |
| 4, held 4th | 7.8% | 165K | 0% | -0.6 points | |
| 5, held 5th | 3.5% | 74K | 0% | -0.3 points | |
| 6, held 6th | 1.9% | 40.5K | 0% | -0.1 points |
1.
Karcher38.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.
2.
Makita38.7%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.
3.Festool
9.5%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Shop-Vac7.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Nilfisk
3.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.RIDGID
1.9%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Makita and its closest rivals
How has branded search demand for Makita changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among industrial vacuums worldwide decreased from 46.9% to 38.7%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among industrial vacuums worldwide peaked at 46.9% in October 2025 and was lowest at 31.6% in April 2026.
- Across the 11 months ending August 2026, Makita fell from 1st to 2nd among industrial vacuums worldwide.
How did search popularity change for industrial vacuums worldwide in August 2026?
6 changes
In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.
In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.
In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.
In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does Makita compete?
How is Makita measured?
Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- makita
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Is Makita your brand?
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