Gatorback vs Makita:Which is more popular?

Name: Gatorback vs Makita: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Makita had more branded searches than Gatorback among tool belt brands worldwide. Makita had about 1 million branded searches, while Gatorback had 1,300. Makita made up 27.7% of all tool belt brand searches we track, and Gatorback accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about tool belt brands, Gatorback appeared in two of the five answers and Makita in none.

Among tool belt brands worldwide in September 2026

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gatorback was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Occidental Leather	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Diamondback	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Akribis Leather	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
DeWalt	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Gatorback	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Milwaukee	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
ToughBuilt	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Makita	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Carhartt	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Occidental Leather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Diamondback5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Akribis Leather3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gatorback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ToughBuilt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tool belt brands

5 answers

Asked ChatGPT
“Which tool belt brand should I buy?”
Asked ChatGPT
“What are the best tool belt brands?”
Asked ChatGPT
“What's the best tool belt brand for everyday work?”
Searched Google, AI Overview
“best tool belt”
1. 1Occidental Leather
2. 2Diamondback
Searched Google, AI Overview
“tool belt for carpenters”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gatorback or Makita more popular in search?

This chart shows how often people search Google for Gatorback and Makita by name. Each line represents a brand's share of searches for all nine tool belt brands we track, month by month, from English-language searches worldwide.

Gatorback and Makita among tool belt brands worldwide, by month

Month	Milwaukee	Makita	DeWalt	ToughBuilt	Occidental Leather	Akribis Leather	Carhartt	Diamondback	Gatorback
Oct 2025	50.5%	31.6%	15.2%	1.7%	0.5%	0.15%	0.22%	0.18%	0.03%
Nov 2025	48.4%	31%	17.8%	1.6%	0.48%	0.18%	0.32%	0.21%	0.03%
Dec 2025	51.2%	27%	18.8%	1.7%	0.51%	0.15%	0.41%	0.19%	0.03%
Jan 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.27%	0.18%	0.04%
Feb 2026	51%	26.8%	18.8%	2.1%	0.62%	0.28%	0.23%	0.18%	0.03%
Mar 2026	48.4%	30.6%	17.8%	2%	0.59%	0.26%	0.21%	0.17%	0.03%
Apr 2026	50.7%	27.2%	18.7%	2.1%	0.62%	0.22%	0.22%	0.22%	0.04%
May 2026	50.6%	27.5%	18.6%	2%	0.61%	0.18%	0.22%	0.22%	0.04%
Jun 2026	50.8%	27.6%	18.7%	1.7%	0.62%	0.18%	0.22%	0.18%	0.04%
Jul 2026	55.5%	24.7%	16.7%	1.8%	0.67%	0.2%	0.2%	0.16%	0.04%
Aug 2026	50.6%	27.5%	18.6%	2%	0.61%	0.22%	0.22%	0.18%	0.04%
Sep 2026	50.5%	27.7%	18.6%	2%	0.61%	0.22%	0.22%	0.15%	0.04%

How has the Gatorback and Makita comparison changed over the last 12 months?

3 findings

Makita was ahead of Gatorback in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gatorback’s share of searches among tool belt brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 1.3K.
Across the 12 months ending September 2026, Makita’s share of searches among tool belt brands worldwide moved from 31.6% to 27.7%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for tool belt brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Gatorback’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.