Hitachi vs Makita:Which is searched more?
In September 2026, Makita had more branded searches than Hitachi among air nailer brands worldwide. Makita was estimated to have 1M branded searches compared to Hitachi’s 1K, and held a 25.1% Share of Search versus Hitachi’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hitachi or Makita?
Compare the air nailer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, Hitachi. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Craftsman | Bosch | Max | Metabo | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 29.3% | 14% | 5.1% | 4.3% | 0.38% | 0.14% | 0.03% |
| Nov 2025 | 45.3% | 29% | 16.6% | 5% | 3.4% | 0.45% | 0.2% | 0.03% |
| Dec 2025 | 47.2% | 25% | 17.3% | 6.3% | 3.6% | 0.38% | 0.17% | 0.02% |
| Jan 2026 | 46% | 24.7% | 16.9% | 7.6% | 4.3% | 0.45% | 0.17% | 0.03% |
| Feb 2026 | 45.8% | 24.1% | 16.8% | 9.2% | 3.5% | 0.37% | 0.17% | 0.03% |
| Mar 2026 | 42.5% | 26.9% | 15.6% | 10.4% | 3.9% | 0.42% | 0.19% | 0.03% |
| Apr 2026 | 45.1% | 24.2% | 16.6% | 9.1% | 4.2% | 0.55% | 0.2% | 0.02% |
| May 2026 | 45% | 24.4% | 16.6% | 9.1% | 4.2% | 0.55% | 0.2% | 0.02% |
| Jun 2026 | 45.1% | 24.5% | 16.6% | 9.1% | 4.2% | 0.45% | 0.2% | 0.02% |
| Jul 2026 | 48.7% | 21.6% | 14.6% | 9.8% | 4.5% | 0.48% | 0.18% | 0.02% |
| Aug 2026 | 44.7% | 24.3% | 16.4% | 9% | 5% | 0.44% | 0.2% | 0.02% |
| Sep 2026 | 45.7% | 25.1% | 16.8% | 7.5% | 4.2% | 0.45% | 0.2% | 0.02% |
How has the Hitachi and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among air nailer brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among air nailer brands worldwide moved from 29.3% to 25.1%, and its estimated monthly branded searches moved from 1.4M to 1M.
How did search popularity change for air nailer brands worldwide in September 2026?
2 changes
In September 2026, Makita gained estimated Share of Search among air nailer brands worldwide, from 24.3% to 25.1%.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Other head-to-heads among air nailer brands
How each brand is measured
Brandwave collects information about searches that people make online using Hitachi’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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