Brandwave

How popular isMakita in search?

In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 24.2% estimated Share of Search among tool storage brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee53.8%
  2. Makita24.2%
  3. DeWalt19.8%
  4. ToughBuilt2.2%
  5. Stanley0.02%
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Which tool storage brands compete with Makita?

Makita against tool storage brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltToughBuiltStanley
Oct 202553.2%29%16%1.8%0.02%
Nov 202551.4%28%18.9%1.7%0.02%
Dec 202554.1%24.2%19.9%1.8%0.01%
Jan 202653.8%24.2%19.8%2.2%0.02%
Feb 202653.8%24.2%19.8%2.2%0.02%
Mar 202651.1%27.9%18.8%2.1%0.02%
Apr 202653.8%24.2%19.8%2.2%0.02%
May 202653.8%24.2%19.8%2.2%0.02%
Jun 202654%24.3%19.9%1.8%0.02%
Jul 202658.8%21.6%17.7%1.9%0.02%
Aug 202653.8%24.2%19.8%2.2%0.02%
Sep 2026—————

  1. 1.Milwaukee

    53.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Makita

    24.2%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.DeWalt

    19.8%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.ToughBuilt

    2.2%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Stanley

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Makita and its closest rivals

How has branded search demand for Makita changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among tool storage brands worldwide decreased from 29% to 24.2%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among tool storage brands worldwide peaked at 29% in October 2025 and was lowest at 21.6% in July 2026.

How did search popularity change for tool storage brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among tool storage brands worldwide, from 21.6% to 24.2%.

  2. In August 2026, DeWalt gained estimated Share of Search among tool storage brands worldwide, from 17.7% to 19.8%.

  3. In August 2026, Milwaukee lost estimated Share of Search among tool storage brands worldwide, from 58.8% to 53.8%.

Where does Makita compete?

Makita is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands3rd of 67.6%Show ranking
Cordless drill brands2nd of 520.2%Show ranking
Power tool brands2nd of 520.2%Show ranking
Circular saw brands2nd of 522%Show ranking
Hedge trimmer brands2nd of 523.3%Show ranking
Leaf blowers2nd of 623.7%Show ranking
Tool storage brands2nd of 524.2%Shown above
Toolbox brands2nd of 524.2%Show ranking
Chainsaw brands2nd of 524.7%Show ranking
Garden tool brands2nd of 528.5%Show ranking
Garden shredders1st of 632.2%Show ranking
Sander brands1st of 533.5%Show ranking
Bench grinders1st of 636.4%Show ranking
Power planers1st of 636.4%Show ranking
Industrial vacuums2nd of 638.7%Show ranking
Air compressor brands1st of 539.9%Show ranking
Table saws1st of 646.9%Show ranking
Mitre saws1st of 647.9%Show ranking
Pneumatic tools1st of 654.2%Show ranking

How is Makita measured?

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makita

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How the Brand Demand Index is measured

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