Brandwave

How popular isMakita in search?

In August 2026, there were an estimated 823K branded searches for Makita worldwide which is down 32.5% over the last 11 months. Makita holds 23.3% estimated Share of Search among hedge trimmer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna32.1%
  2. Makita23.3%
  3. Stihl23.3%
  4. Ryobi15.6%
  5. Bosch5.8%
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Which hedge trimmer brands compete with Makita?

Makita against hedge trimmer brands worldwide, by month

Share of Search by month for Husqvarna, Makita, Stihl, Ryobi, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMakitaStihlRyobiBosch
Oct 202532%29.6%20%13.4%5%
Nov 202526.9%30.9%20.8%17%4.3%
Dec 202525.4%29.3%24.1%16.1%5%
Jan 202630.8%24.1%24.1%16.1%5%
Feb 202632%25%25%13.7%4.3%
Mar 202632.8%23.6%23.6%15.9%4%
Apr 202639.7%18.6%22.6%15.2%3.9%
May 202640.1%18.5%22.5%15.1%3.8%
Jun 202634.9%20.1%24.4%16.4%4.2%
Jul 202634.2%20%24.4%16.3%5.1%
Aug 202632.1%23.3%23.3%15.6%5.8%
Sep 2026—————
  1. 1.Husqvarna

    32.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -2.1 points.

  2. 2.Makita

    23.3%

    Moved from 3rd to 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Stihl

    23.3%

    Moved from 2nd to 3rd. 823K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Ryobi

    15.6%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Bosch

    5.8%

    Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.8 points.

Compare search popularity between Makita and its closest rivals

How has branded search demand for Makita changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Makita worldwide fell from 1.2M to 823K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among hedge trimmer brands worldwide decreased from 29.6% to 23.3%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among hedge trimmer brands worldwide peaked at 30.9% in November 2025 and was lowest at 18.5% in May 2026.

How did search popularity change for hedge trimmer brands worldwide in August 2026?

  1. In August 2026, Makita overtook Stihl to rank 2nd among hedge trimmer brands worldwide, at 23.3%.

  2. In August 2026, Bosch gained estimated Share of Search among hedge trimmer brands worldwide, from 5.1% to 5.8%.

  3. In August 2026, Husqvarna lost estimated Share of Search among hedge trimmer brands worldwide, from 34.2% to 32.1%.

  4. In August 2026, Stihl lost estimated Share of Search among hedge trimmer brands worldwide, from 24.4% to 23.3%.

  5. In August 2026, Ryobi lost estimated Share of Search among hedge trimmer brands worldwide, from 16.3% to 15.6%.

Where does Makita compete?

Makita is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden machinery brands3rd of 67.6%Show ranking
Cordless drill brands2nd of 520.2%Show ranking
Power tool brands2nd of 520.2%Show ranking
Circular saw brands2nd of 522%Show ranking
Hedge trimmer brands2nd of 523.3%Shown above
Leaf blowers2nd of 623.7%Show ranking
Tool storage brands2nd of 524.2%Show ranking
Toolbox brands2nd of 524.2%Show ranking
Chainsaw brands2nd of 524.7%Show ranking
Garden tool brands2nd of 528.5%Show ranking
Garden shredders1st of 632.2%Show ranking
Saw blade brands1st of 633.5%Show ranking
Tyre inflators1st of 633.5%Show ranking
Sander brands1st of 533.5%Show ranking
Bench grinders1st of 636.4%Show ranking
Power planers1st of 636.4%Show ranking
Heat gun brands1st of 638.7%Show ranking
Industrial vacuums2nd of 638.7%Show ranking
Air compressor brands1st of 539.9%Show ranking
Grinding disc brands1st of 643.6%Show ranking
Routers brands1st of 544%Show ranking
Table saws1st of 646.9%Show ranking
Mitre saws1st of 647.9%Show ranking
Pneumatic tools1st of 654.2%Show ranking

How is Makita measured?

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • makita

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How the Brand Demand Index is measured

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Is Makita your brand?

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