Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 1 million times worldwide, a 27.7% decrease from the previous year. These searches made up 17% of all global reciprocating saw brand searches, placing Makita second out of nine brands. When we asked both ChatGPT and Google AI Overviews about reciprocating saw brands, Makita appeared in all answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Makita is the second most searched of 9 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 37.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MakitaShare of searches 17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. RyobiShare of searches 13.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. CraftsmanShare of searches 6.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top reciprocating saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Makita is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Makita2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Bosch5th
  6. Craftsman–
  7. Festool–
  8. Black+Decker–
  9. Kobalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about reciprocating saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which reciprocating saw brands compete with Makita?

Makita against reciprocating saw brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Ryobi, Craftsman, Festool, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiCraftsmanFestoolBlack+DeckerKobaltBosch
Oct 202539.6%21.6%11.9%11.3%4.3%5.3%4.3%1.6%0.05%
Nov 202536.5%19.9%13.4%15%4%4.9%4.4%1.8%0.05%
Dec 202539.2%17.5%14.4%13.1%5.3%4.3%4.3%1.9%0.04%
Jan 202637.6%16.9%13.8%14.1%6.2%5%4.5%1.9%0.06%
Feb 202638.3%17.2%14.1%11.7%7.7%5.1%4.2%1.5%0.05%
Mar 202634.2%18.7%12.6%14.6%8.4%5.6%4.1%1.7%0.05%
Apr 202636.3%16.3%13.4%15.5%7.3%4.9%4.4%1.8%0.06%
May 202635.6%16%13.1%16.3%7.2%4.8%5.3%1.8%0.07%
Jun 202635.6%16%13.1%17%7.2%4.8%4.8%1.4%0.07%
Jul 202639.5%14.5%11.9%15.4%7.9%4.3%4.7%1.6%0.06%
Aug 202637.2%16.7%13.7%14.5%7.5%4.1%4.5%1.8%0.07%
Sep 202637.8%17%13.9%13.6%6.2%5.1%4.5%1.9%0.07%

  1. 1.Milwaukee

    37.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Makita

    17%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.DeWalt

    13.9%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Ryobi

    13.6%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -0.9 points.

  5. 5.Craftsman

    6.2%

    Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  6. 6.Festool

    5.1%

    Moved from 7th to 6th. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.

  7. 7.Black+Decker

    4.5%

    Moved from 6th to 7th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Kobalt

    1.9%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bosch

    0.07%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Makita and its closest rivals

Every comparison with Makita

138 comparisons

How has branded search demand for Makita changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Makita worldwide fell from 1.4M to 1M.
  • Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands worldwide decreased from 21.6% to 17%.
  • Across the 12 months ending September 2026, Makita’s share of searches among reciprocating saw brands worldwide peaked at 21.6% in October 2025 and was lowest at 14.5% in July 2026.

How did search popularity change for reciprocating saw brands worldwide in September 2026?

6 changes

  1. In September 2026, Festool overtook Black+Decker to rank 6th among reciprocating saw brands worldwide, with 5.1% of the searches.

  2. In September 2026, Milwaukee gained share of searches among reciprocating saw brands worldwide, from 37.2% to 37.8%.

  3. In September 2026, Craftsman lost share of searches among reciprocating saw brands worldwide, from 7.5% to 6.2%.

  4. In September 2026, Ryobi lost share of searches among reciprocating saw brands worldwide, from 14.5% to 13.6%.

  5. In September 2026, DeWalt rose from 4th to 3rd among reciprocating saw brands worldwide.

  6. Estimated monthly branded searches for Bosch worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Makita’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • makita
  • makita battery
  • makita breaker
  • makita demolition hammer
  • makita drill
  • makita orbital sander
  • makita sander
  • makita tool

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Makita compete?

Makita is ranked in 101 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Leaf blower brands3rd of 915.5%Show ranking
Chainsaw and outdoor power brands4th of 914.7%Show ranking
Hedge trimmer brands4th of 814.7%Show ranking
Cordless chainsaw brands3rd of 715.7%Show ranking
Grass trimmer brands4th of 1014.9%Show ranking
Stone saw brands3rd of 817.8%Show ranking
Chainsaw brands4th of 716.8%Show ranking
Cordless grease gun brands2nd of 519.1%Show ranking
Routers brands3rd of 819.5%Show ranking
Reciprocating saw brands2nd of 917%Shown above
Biscuit joiner brands2nd of 1020.8%Show ranking
Impact wrench brands2nd of 821.6%Show ranking
Cut off saw brands2nd of 722%Show ranking
Power tool brands2nd of 722.1%Show ranking
Orbital sander brands2nd of 722.1%Show ranking
Cordless drill brands2nd of 522.6%Show ranking
LED work light brands2nd of 618.7%Show ranking
Power screwdriver brands2nd of 718.8%Show ranking
Staple gun brands2nd of 723.2%Show ranking
Compound miter saw brands2nd of 619%Show ranking
Saw stand brands2nd of 823.4%Show ranking
Earth auger brands1st of 823.5%Show ranking
Cordless stapler brands2nd of 523.5%Show ranking
Narrow crown stapler brands2nd of 523.5%Show ranking
Cable stapler brands2nd of 623.6%Show ranking
Hot glue gun brands2nd of 723.6%Show ranking
Tool bag brands2nd of 1123.6%Show ranking
Skill saw brands2nd of 423.6%Show ranking
Cordless roofing nailer brands2nd of 723.6%Show ranking
Toolbox brands2nd of 923.7%Show ranking
Brushless drill brands2nd of 524%Show ranking
Drill driver brands2nd of 524%Show ranking
Power drill brands2nd of 524.1%Show ranking
Combi drill brands2nd of 424.1%Show ranking
Cordless buffer brands2nd of 424.1%Show ranking
Cordless planer brands2nd of 424.1%Show ranking
Cordless sander brands2nd of 424.1%Show ranking
Cordless screwdriver brands2nd of 724.9%Show ranking
Tire inflator brands2nd of 725.2%Show ranking
Circular saw brands2nd of 625.3%Show ranking
Plate compactor brands3rd of 823.8%Show ranking
Pipe cutter brands2nd of 825.6%Show ranking
Tool storage brands2nd of 725.7%Show ranking
Air nailer brands2nd of 1125.7%Show ranking
Cable cutter brands2nd of 625.9%Show ranking
Laser level brands2nd of 825.9%Show ranking
Dust extractor brands2nd of 925.9%Show ranking
Panel saw brands2nd of 1026%Show ranking
Drywall sander brands2nd of 626.5%Show ranking
Garden machinery brands3rd of 623.3%Show ranking
Chain mortiser brands2nd of 526.9%Show ranking
Brush cutter brands2nd of 822.2%Show ranking
SDS drill brands2nd of 527.4%Show ranking
Tool belt brands2nd of 927.7%Show ranking
Garden tool brands2nd of 1124.4%Show ranking
Caulking gun brands2nd of 828.1%Show ranking
Chasing machine brands2nd of 628.4%Show ranking
SDS Max brands2nd of 528.4%Show ranking
Chipping hammer brands2nd of 528.4%Show ranking
Cordless angle grinder brands2nd of 528.4%Show ranking
Breaker hammer brands2nd of 528.4%Show ranking
Palm sander brands2nd of 428.5%Show ranking
Keyless chuck brands2nd of 628.6%Show ranking
Variable speed grinder brands2nd of 428.6%Show ranking
Grinder blades brands2nd of 428.6%Show ranking
Cordless chop saw brands2nd of 328.6%Show ranking
Drop saw brands2nd of 328.6%Show ranking
Pop rivet gun brands2nd of 328.6%Show ranking
Portable band saw brands2nd of 328.6%Show ranking
Right angle drill brands2nd of 328.6%Show ranking
Tile cutter brands1st of 833.2%Show ranking
Pruning saw brands2nd of 833.3%Show ranking
Belt sander brands1st of 827.8%Show ranking
Saw blade brands1st of 832.4%Show ranking
Roto hammer brands2nd of 435.1%Show ranking
Sander brands1st of 636%Show ranking
Garden shredders2nd of 634%Show ranking
Air compressor brands1st of 1137.6%Show ranking
Hand sander brands1st of 739%Show ranking
Power planers1st of 639.7%Show ranking
Bench grinders1st of 641.3%Show ranking
Hand planer brands1st of 1043.3%Show ranking
Industrial vacuums1st of 643.1%Show ranking
Post hole digger brands2nd of 345%Show ranking
Chuck key brands1st of 652.8%Show ranking
Pneumatic tools1st of 649.9%Show ranking
Drywall gun brands1st of 449.9%Show ranking
Heat gun brands1st of 650%Show ranking
Tyre inflators1st of 648.6%Show ranking
Mag drill brands1st of 858.2%Show ranking
Demolition hammer brands1st of 458.8%Show ranking
Router collet brands1st of 659.5%Show ranking
Table saws1st of 656.3%Show ranking
Grinding disc brands1st of 756.3%Show ranking
Mitre saws1st of 657.5%Show ranking
Coil siding nailer brands1st of 553.7%Show ranking
Saw horse brands1st of 669.3%Show ranking
Oscillating sander brands5th of 72.3%Show ranking
Mortise machine brands1st of 593.8%Show ranking
Rebar cutter bender brands1st of 599%Show ranking
Pavement breaker brands4th of 53.4%Show ranking
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