How popular isKobalt in search?
In September 2026, there were an estimated 90.5K branded searches for Kobalt worldwide which held steady over the last 12 months. Kobalt holds 5.9% estimated Share of Search among reciprocating saw brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
DeWalt43.9%
Craftsman19.6%- Festool16%
Black and Decker14.3%
Kobalt5.9%
Bosch0.23%
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Which reciprocating saw brands compete with Kobalt?
Share of Search by month for DeWalt, Craftsman, Festool, Black and Decker, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Craftsman | Festool | Black and Decker | Kobalt | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 19.3% | 15.7% | 5.8% | 0.19% |
| Nov 2025 | 47% | 14% | 17.2% | 15.4% | 6.3% | 0.17% |
| Dec 2025 | 47.6% | 17.4% | 14.2% | 14.2% | 6.4% | 0.14% |
| Jan 2026 | 43.9% | 19.6% | 16% | 14.3% | 5.9% | 0.19% |
| Feb 2026 | 43% | 23.5% | 15.7% | 12.8% | 4.7% | 0.15% |
| Mar 2026 | 38.7% | 25.9% | 17.3% | 12.7% | 5.2% | 0.17% |
| Apr 2026 | 42.1% | 23% | 15.4% | 13.7% | 5.7% | 0.18% |
| May 2026 | 40.8% | 22.3% | 14.9% | 16.4% | 5.5% | 0.22% |
| Jun 2026 | 41.8% | 22.9% | 15.3% | 15.2% | 4.6% | 0.22% |
| Jul 2026 | 38.8% | 26% | 14.2% | 15.5% | 5.2% | 0.2% |
| Aug 2026 | 43.2% | 23.6% | 12.9% | 14.1% | 5.8% | 0.23% |
| Sep 2026 | 43.9% | 19.6% | 16% | 14.3% | 5.9% | 0.23% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 673K | 0% | +0.6 points | |
| 2, held 2nd | 19.6% | 301K | -18.2% | -4 points | |
| 3, moved from 4th to 3rd | 16% | 246K | +22.4% | +3.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 14.3% | 220K | 0% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.9% | 90.5K | 0% | +0.1 points | |
| 6, held 6th | 0.23% | 3.6K | 0% | 0 points |
1.
DeWalt43.9%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.6 points.
19.6%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -4 points.
3.Festool
16%
Moved from 4th to 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3.1 points.
14.3%
Moved from 3rd to 4th. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Kobalt5.9%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Bosch0.23%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kobalt and its closest rivals
Every comparison with Kobalt
23 comparisons
- Black and Decker vs Kobalt
- Craftsman vs Kobalt
- DeWalt vs Kobalt
- Festool vs Kobalt
- Ingersoll Rand vs Kobalt
- Kobalt vs Makita
- Kobalt vs Milwaukee
- Kobalt vs Ryobi
- Kobalt vs TuneCore
- GearWrench vs Kobalt
- Kobalt vs RIDGID
- Hilti vs Kobalt
- Carhartt vs Kobalt
- Kincrome vs Kobalt
- Husky vs Kobalt
- Kobalt vs Songtrust
- Kobalt vs Proto
- Kobalt vs Sentric
- Irwin vs Kobalt
- Kennedy vs Kobalt
- Circular vs Kobalt
- Crescent vs Kobalt
- Bosch vs Kobalt
How has branded search demand for Kobalt changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among reciprocating saw brands worldwide peaked at 6.4% in December 2025 and was lowest at 4.6% in June 2026.
How did search popularity change for reciprocating saw brands worldwide in September 2026?
6 changes
In September 2026, Festool overtook Black and Decker to rank 3rd among reciprocating saw brands worldwide, with 16% estimated Share of Search.
In September 2026, DeWalt gained estimated Share of Search among reciprocating saw brands worldwide, from 43.2% to 43.9%.
In September 2026, Craftsman lost estimated Share of Search among reciprocating saw brands worldwide, from 23.6% to 19.6%.
Kobalt’s estimated Share of Search among reciprocating saw brands worldwide has gained ground for 3 months in a row, from 4.6% to 5.9% in September 2026.
Estimated monthly branded searches for Bosch worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Kobalt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw stand brands | 5th of 8 | 2.1% | Show ranking |
| Impact wrench brands | 6th of 7 | 2.3% | Show ranking |
| Tool bag brands | 5th of 8 | 2.3% | Show ranking |
| Impact driver brands | 4th of 5 | 3% | Show ranking |
| Rolling tool box brands | 4th of 7 | 3.1% | Show ranking |
| Tile cutter brands | 4th of 4 | 3.7% | Show ranking |
| Reciprocating saw brands | 5th of 6 | 5.9% | Shown above |
| Wet tile saw brands | 3rd of 4 | 6.2% | Show ranking |
| Saw horse brands | 3rd of 4 | 7.6% | Show ranking |
| Pry bar brands | 3rd of 5 | 8.1% | Show ranking |
| Magnetic socket rail brands | 2nd of 5 | 19.2% | Show ranking |
| Music publishing platforms | 2nd of 4 | 22.1% | Show ranking |
| Work bench brands | 2nd of 3 | 28.1% | Show ranking |
How is Kobalt measured?
Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kobalt
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Is Kobalt your brand?
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