Brandwave

How popular isKobalt?

In September 2026, people searched for Kobalt by name about 112,000 times worldwide, about the same as the previous year. These searches made up 2.6% of all global toolbox brand searches, placing Kobalt tenth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about toolbox brands, Kobalt appeared in one of the five answers and was the eighth most recommended of the 12.

Search and AI answers in September 2026

Kobalt is the tenth most searched of 12 competitors and the eighth most recommended in AI answers.

  1. U.S. GeneralShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. StanleyShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KennedyShare of searches 13.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HuskyShare of searches 11.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. KobaltShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top toolbox brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kobalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kobalt is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Husky3rd
  4. Craftsman4th
  5. U.S. General5th
  6. Snap-on6th
  7. ToughBuilt7th
  8. Kobalt8th
  9. Stanley–
  10. Kennedy–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Craftsman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • U.S. General3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ToughBuilt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kennedy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about toolbox brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which toolbox brands compete with Kobalt?

Kobalt against toolbox brands worldwide, by month

Share of searches by month for U.S. General, Stanley, Kennedy, Husky, Snap-on, Craftsman, Milwaukee, ToughBuilt, DeWalt, Kobalt. The figures are in the table below the chart.

View monthly share of searches table
MonthU.S. GeneralStanleyKennedyHuskySnap-onCraftsmanMilwaukeeToughBuiltDeWaltKobaltMakitaProto
Oct 202530.1%13.4%11%9%11%6%6%4.5%3.2%4%1.4%0.36%
Nov 202520.2%16.5%11%11%11%9%7.3%5.4%4%2.7%1.4%0.36%
Dec 202519.7%16.1%8.8%10.7%8.8%8.8%7.2%4.3%8.8%4.8%1.7%0.35%
Jan 202625.8%14.1%11.5%9.4%9.4%7.7%6.3%4.7%6.3%3.4%1.2%0.37%
Feb 202620.3%13.5%9.1%9.1%9.1%4.9%6%4.5%20.3%1.8%1.1%0.36%
Mar 202627.5%15%12.3%10%10%6.7%6.7%5%3.6%1.6%1.2%0.4%
Apr 202633.5%15%12.2%8.2%8.2%6.7%5.4%4.1%3.6%1.6%1.2%0.4%
May 202620.3%16.6%13.6%11.1%11.1%7.4%7.4%4.5%4%2.2%1.4%0.44%
Jun 202620.7%17%11.4%11.4%11.4%7.6%7.6%4.6%4.1%2.7%1.4%0.36%
Jul 202622.3%18.2%12.2%9.9%9.9%8.1%6.6%4.2%3.6%2.9%1.5%0.39%
Aug 202620.2%16.5%13.5%11.1%11.1%7.4%7.4%4.6%4%2.6%1.4%0.44%
Sep 202620.2%16.5%13.5%11.1%11.1%7.4%7.4%4.6%4%2.6%1.4%0.35%

  1. 1.U.S. General

    20.2%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Stanley

    16.5%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kennedy

    13.5%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Husky

    11.1%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Snap-on

    11.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Craftsman

    7.4%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Milwaukee

    7.4%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.ToughBuilt

    4.6%

    Held 8th. 3.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.DeWalt

    4%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Kobalt

    2.6%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Makita

    1.4%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Proto

    0.35%

    Held 12th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Kobalt, Snap-on and 5 other brands sell other things too, so only their searches that name this product count here, like “kobalt toolbox”.

Compare popularity between Kobalt and its closest rivals

Every comparison with Kobalt

42 comparisons

How has branded search demand for Kobalt changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady, from 111K to 112K.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among toolbox brands worldwide decreased from 4% to 2.6%.
  • Across the 12 months ending September 2026, Kobalt’s share of searches among toolbox brands worldwide peaked at 4.8% in December 2025 and was lowest at 1.6% in April 2026.
  • Across the 12 months ending September 2026, Kobalt fell from 9th to 10th among toolbox brands worldwide.

How did search popularity change for toolbox brands worldwide in September 2026?

6 changes

  1. Kennedy’s share of searches among toolbox brands worldwide has gained ground for 3 months in a row, from 11.4% to 13.5% in September 2026.

  2. Estimated monthly branded searches for Kobalt worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  3. Estimated monthly branded searches for U.S. General worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  5. Estimated monthly branded searches for Proto worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  6. Estimated monthly branded searches for Snap-on worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Kobalt’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kobalt
  • kobalt crowbar
  • kobalt impact driver
  • kobalt impact wrench
  • kobalt pry bar
  • kobalt reciprocating saw
  • kobalt saw stand
  • kobalt sawhorse
  • kobalt socket organizer
  • kobalt socket rail
  • kobalt tile cutter
  • kobalt tile saw
  • kobalt tool bag
  • kobalt toolbox
  • kobalt wet tile saw
  • kobalt work bench
  • kobalt workbench

Do you work for Kobalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kobalt compete?

Kobalt is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tool bag brands11th of 110.89%Show ranking
Impact driver brands6th of 62.3%Show ranking
Reciprocating saw brands7th of 101.6%Show ranking
Impact wrench brands6th of 82.5%Show ranking
Toolbox brands10th of 122.6%Shown above
Workbench brands3rd of 1114.9%Show ranking
Tile cutter brands6th of 77.9%Show ranking
Magnetic socket rail brands7th of 81.3%Show ranking
Wet tile saw brands3rd of 722.1%Show ranking
Folding sawhorse brands6th of 92%Show ranking
Saw stand brands7th of 72.2%Show ranking
Pry bar brands6th of 62.7%Show ranking
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