Brandwave

How popular isDeWalt in search?

In August 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 11 months. DeWalt holds 19.8% estimated Share of Search among toolbox brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee53.8%
  2. Makita24.2%
  3. DeWalt19.8%
  4. ToughBuilt2.2%
  5. Stanley0.02%
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Which toolbox brands compete with DeWalt?

DeWalt against toolbox brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, ToughBuilt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltToughBuiltStanley
Oct 202553.2%29%16%1.8%0.02%
Nov 202551.4%28%18.9%1.7%0.02%
Dec 202554.1%24.2%19.9%1.8%0.01%
Jan 202653.8%24.2%19.8%2.2%0.02%
Feb 202653.8%24.2%19.8%2.2%0.02%
Mar 202651.1%27.9%18.8%2.1%0.02%
Apr 202653.8%24.2%19.8%2.2%0.02%
May 202653.8%24.2%19.8%2.2%0.02%
Jun 202654%24.3%19.9%1.8%0.02%
Jul 202658.8%21.6%17.7%1.9%0.02%
Aug 202653.8%24.2%19.8%2.2%0.02%
Sep 2026—————

  1. 1.Milwaukee

    53.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Makita

    24.2%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.6 points.

  3. 3.DeWalt

    19.8%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2.1 points.

  4. 4.ToughBuilt

    2.2%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Stanley

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between DeWalt and its closest rivals

How has branded search demand for DeWalt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among toolbox brands worldwide increased from 16% to 19.8%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among toolbox brands worldwide peaked at 19.9% in December 2025 and was lowest at 16% in October 2025.

How did search popularity change for toolbox brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among toolbox brands worldwide, from 21.6% to 24.2%.

  2. In August 2026, DeWalt gained estimated Share of Search among toolbox brands worldwide, from 17.7% to 19.8%.

  3. In August 2026, Milwaukee lost estimated Share of Search among toolbox brands worldwide, from 58.8% to 53.8%.

Where does DeWalt compete?

DeWalt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands3rd of 516.5%Show ranking
Power tool brands3rd of 516.5%Show ranking
Circular saw brands3rd of 518%Show ranking
Tool storage brands3rd of 519.8%Show ranking
Toolbox brands3rd of 519.8%Shown above
Hole saw brands2nd of 620.3%Show ranking
Tool chest brands2nd of 626.6%Show ranking
Saw blade brands2nd of 627.4%Show ranking
Sander brands2nd of 527.4%Show ranking
Bench grinders2nd of 629.7%Show ranking
Power planers2nd of 629.8%Show ranking
Heat gun brands2nd of 631.6%Show ranking
Air compressor brands2nd of 532.6%Show ranking
Grinding disc brands2nd of 635.7%Show ranking
Routers brands2nd of 536%Show ranking
Table saws2nd of 638.4%Show ranking
Mitre saws2nd of 639.2%Show ranking
Pneumatic tools2nd of 644.3%Show ranking

How is DeWalt measured?

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dewalt

Do you work for DeWalt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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