Brandwave

Chainsaw brands:Which brands are most popular in search?

In August 2026, Husqvarna was the most searched among chainsaw brands worldwide, with an estimated 1.1M branded searches and 34.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Husqvarna34.1%
  2. Makita24.7%
  3. Stihl24.7%
  4. Ryobi16.5%
  5. EGO Power+—

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Share of SearchLeaderboard

Compare the chainsaw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chainsaw brands worldwide, by month

Share of Search by month for Husqvarna, Makita, Stihl, Ryobi. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaMakitaStihlRyobiEGO Power+
Oct 202533.7%31.2%21.1%14.1%—
Nov 202528.1%32.3%21.8%17.8%—
Dec 202526.8%30.9%25.4%17%—
Jan 202632.4%25.3%25.3%16.9%—
Feb 202633.5%26.1%26.1%14.3%—
Mar 202634.2%24.6%24.6%16.6%—
Apr 202641.3%19.4%23.5%15.8%—
May 202641.7%19.2%23.4%15.7%—
Jun 202636.4%21%25.5%17.2%—
Jul 202636%21.1%25.8%17.2%—
Aug 202634.1%24.7%24.7%16.5%—
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Husqvarna

    34.1%

    Held 1st. 1.1M estimated branded searches, -1.4% vs prior month. Share -1.9 points.

  2. 2.Makita

    24.7%

    Moved from 3rd to 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  3. 3.Stihl

    24.7%

    Moved from 2nd to 3rd. 823K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Ryobi

    16.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among chainsaw brands worldwide?

In August 2026, Husqvarna was the most searched among chainsaw brands worldwide, with an estimated 1.1M branded searches and 34.1% estimated Share of Search within this set. Makita is in 2nd place, 9.3 percentage points behind at 24.7% Share of Search.

Global chainsaw brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna33.7% → 34.1%41.7%May 202626.8%Dec 20251st
Makita31.2% → 24.7%32.3%Nov 202519.2%May 20262nd
Stihl21.1% → 24.7%26.1%Feb 202621.1%Oct 20253rd
Ryobi14.1% → 16.5%17.8%Nov 202514.1%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among chainsaw brands worldwide decreased from 31.2% to 24.7%.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide increased from 21.1% to 24.7%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw brands worldwide increased from 14.1% to 16.5%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw brands worldwide peaked at 41.7% in May 2026 and was lowest at 26.8% in December 2025.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among chainsaw brands worldwide peaked at 32.3% in November 2025 and was lowest at 19.2% in May 2026.
  • Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide peaked at 26.1% in February 2026 and was lowest at 21.1% in October 2025.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw brands worldwide peaked at 17.8% in November 2025 and was lowest at 14.1% in October 2025.
  • Across the 11 months ending August 2026, Husqvarna and EGO Power+ held steady: their estimated Share of Search among chainsaw brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chainsaw brands worldwide in August 2026?

  1. In August 2026, Makita overtook Stihl to rank 2nd among chainsaw brands worldwide, at 24.7%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw brands worldwide, from 36% to 34.1%.

  3. In August 2026, Stihl lost estimated Share of Search among chainsaw brands worldwide, from 25.8% to 24.7%.

  4. In August 2026, Ryobi lost estimated Share of Search among chainsaw brands worldwide, from 17.2% to 16.5%.

How the Brand Demand Index is measured

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