How popular isMilwaukee?
In September 2026, people searched for Milwaukee by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 32.6% of all global chainsaw brand searches, placing Milwaukee first out of seven brands. When we asked both ChatGPT and Google AI Overviews about chainsaw brands, Milwaukee appeared in two of the five answers and was the fifth most recommended of the seven.
Milwaukee is the most searched of 7 competitors and the fifth most recommended in AI answers.
MilwaukeeShare of searches 32.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
StihlShare of searches 19%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
HusqvarnaShare of searches 17.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MakitaShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RyobiShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top chainsaw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
EGO Power+4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw brands
5 answers
Asked ChatGPT
“Which chainsaw brand should I buy?”
Asked ChatGPT
“What are the best chainsaw brands?”
Asked ChatGPT
“What's the best chainsaw brand for firewood cutting?”
Searched Google, AI Overview
“chainsaw brands”
Searched Google, AI Overview
“best chainsaw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which chainsaw brands compete with Milwaukee?
Share of searches by month for Milwaukee, Stihl, Husqvarna, Makita, Ryobi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | ECHO | EGO Power+ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 16.6% | 18.5% | 20.1% | 10.4% | 0.5% | — |
| Nov 2025 | 33.4% | 16.9% | 14.9% | 20% | 14.4% | 0.49% | — |
| Dec 2025 | 36.9% | 17.7% | 13.6% | 18.3% | 12.9% | 0.55% | — |
| Jan 2026 | 32.9% | 19% | 18% | 16.6% | 12.9% | 0.6% | — |
| Feb 2026 | 34% | 19% | 18.6% | 17% | 10.9% | 0.61% | — |
| Mar 2026 | 29.1% | 19.9% | 19.4% | 17.5% | 13.6% | 0.64% | — |
| Apr 2026 | 28.1% | 19.9% | 23.1% | 14.2% | 14.1% | 0.62% | — |
| May 2026 | 28.1% | 19.1% | 23% | 14.3% | 14.9% | 0.51% | — |
| Jun 2026 | 29.3% | 19.9% | 19.5% | 14.9% | 15.8% | 0.53% | — |
| Jul 2026 | 33.6% | 18.7% | 18.3% | 14% | 14.8% | 0.61% | — |
| Aug 2026 | 32.4% | 18.7% | 17.7% | 16.5% | 14% | 0.59% | — |
| Sep 2026 | 32.6% | 19% | 17.8% | 16.8% | 13.1% | 0.59% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.6% | 1.8M | 0% | +0.2 points | |
| 2, held 2nd | 19% | 1.1M | +0.7% | +0.3 points | |
| 3, held 3rd | 17.8% | 1M | 0% | +0.1 points | |
| 4, held 4th | 16.8% | 944K | +1.2% | +0.3 points | |
| 5, held 5th | 13.1% | 734K | -7% | -0.9 points | |
| 6, held 6th | 0.59% | 33.1K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
32.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Stihl19%
Held 2nd. 1.1M estimated branded searches, +0.7% vs prior month. Share +0.3 points.
17.8%
Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Makita16.8%
Held 4th. 944K estimated branded searches, +1.2% vs prior month. Share +0.3 points.
5.
Ryobi13.1%
Held 5th. 734K estimated branded searches, -7% vs prior month. Share -0.9 points.
6.
ECHO0.59%
Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
140 comparisons
- B&Q vs Milwaukee
- Milwaukee vs Stihl
- Makita vs Milwaukee
- John Deere vs Milwaukee
- Lincoln vs Milwaukee
- Husqvarna vs Milwaukee
- Milwaukee vs Ryobi
- Karcher vs Milwaukee
- DeWalt vs Milwaukee
- Diablo vs Milwaukee
- Milwaukee vs UNI-T
- BISSELL vs Milwaukee
- Freud vs Milwaukee
- Leatherman vs Milwaukee
- Milwaukee vs Tineco
- Craftsman vs Milwaukee
- Milwaukee vs Snap-on
- Fanttik vs Milwaukee
- Festool vs Milwaukee
- Black+Decker vs Milwaukee
- Knipex vs Milwaukee
- Klein Tools vs Milwaukee
- Bosch Professional vs Milwaukee
- Lenox vs Milwaukee
- Milwaukee vs Shop-Vac
- Milwaukee vs Roto-Rooter
- Milwaukee vs Toro
- Honda Power Equipment vs Milwaukee
- Crescent vs Milwaukee
- Amana vs Milwaukee
- Fluke vs Milwaukee
- Greenworks vs Milwaukee
- Ingersoll Rand vs Milwaukee
- Kobalt vs Milwaukee
- Milwaukee vs Veto Pro Pac
- Milwaukee vs ToughBuilt
- Milwaukee vs Nilfisk
- Milwaukee vs Tekton
- Milwaukee vs Wacker Neuson
- Milwaukee vs Skil
- Milwaukee vs Senco
- Altendorf vs Milwaukee
- Facom vs Milwaukee
- GearWrench vs Milwaukee
- Milwaukee vs Stanley
- Milwaukee vs Victron Energy
- Milwaukee vs Wera
- Milwaukee vs Wiha
- Bahco vs Milwaukee
- Brennenstuhl vs Milwaukee
- Milwaukee vs Renogy
- Milwaukee vs RIDGID
- IWISS vs Milwaukee
- Grizzly vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Rothenberger
- Milwaukee vs Tajima
- Bostitch vs Milwaukee
- Hilti vs Milwaukee
- Lufkin vs Milwaukee
- Metabo HPT vs Milwaukee
- Griot's Garage vs Milwaukee
- Milwaukee vs RUPES
- Brymen vs Milwaukee
- Milwaukee vs Occidental Leather
- BOMAG vs Milwaukee
- Lamello vs Milwaukee
- Milwaukee vs Starrett
- Milwaukee vs Stanley
- Felder vs Milwaukee
- Carhartt vs Milwaukee
- Kincrome vs Milwaukee
- Milwaukee vs Paslode
- Milwaukee vs Vacmaster
- Leica Geosystems vs Milwaukee
- AstroAI vs Milwaukee
- ECHO vs Milwaukee
- Milwaukee vs Porter-Cable
- Milwaukee vs Simpson
- Milwaukee vs U.S. General
- Milwaukee vs WORX
- Adam's Polishes vs Milwaukee
- Beta vs Milwaukee
- Estwing vs Milwaukee
- Greenlee vs Milwaukee
- Huepar vs Milwaukee
- Husky vs Milwaukee
- FLEX vs Milwaukee
- Bessey vs Milwaukee
- Bobcat vs Milwaukee
- Channellock vs Milwaukee
- Milwaukee vs Proto
- Milwaukee vs Scangrip
- Akribis Leather vs Milwaukee
- Evolution vs Milwaukee
- Metabo vs Milwaukee
- Bosch vs Milwaukee
- FEIN vs Milwaukee
- Extech vs Milwaukee
- Midwest Snips vs Milwaukee
- Milwaukee vs Wiss
- Diamondback vs Milwaukee
- Milwaukee vs VIAIR
- Malco vs Milwaukee
- Irwin vs Milwaukee
- Milwaukee vs WEN
- Arrow vs Milwaukee
- Milwaukee vs Xantrex
- Gardner Bender vs Milwaukee
- Jacobs vs Milwaukee
- Milwaukee vs Sidchrome
- Milwaukee vs Surebonder
- iQ Power Tools vs Milwaukee
- Milwaukee vs Striebig
- Generac vs Milwaukee
- Komelon vs Milwaukee
- Kennedy vs Milwaukee
- General Pipe Cleaners vs Milwaukee
- Gorilla Glue vs Milwaukee
- Hougen vs Milwaukee
- Milwaukee vs Newborn
- IDEAL vs Milwaukee
- Gatorback vs Milwaukee
- AdTech vs Milwaukee
- Circular vs Milwaukee
- MAX vs Milwaukee
- Milwaukee vs SCM
- Milwaukee vs Röhm
- Fisch vs Milwaukee
- Milwaukee vs Saw Trax
- Milwaukee vs Snappy Tools
- Draper vs Milwaukee
- Milwaukee vs Samlex America
- Exact vs Milwaukee
- Milwaukee vs Raimondi
- Albrecht vs Milwaukee
- Hitachi vs Milwaukee
- Cobra Products vs Milwaukee
- Domino vs Milwaukee
- Milwaukee vs Multiquip / Mikasa
How has branded search demand for Milwaukee changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chainsaw brands worldwide decreased from 33.9% to 32.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chainsaw brands worldwide peaked at 36.9% in December 2025 and was lowest at 28.1% in May 2026.
How did search popularity change for chainsaw brands worldwide in September 2026?
4 changes
In September 2026, Ryobi lost share of searches among chainsaw brands worldwide, from 14% to 13.1%.
Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026.
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.
How are Milwaukee’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milwaukee
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Where does Milwaukee compete?
Is Milwaukee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.