Brandwave

FLEX vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than FLEX among car polisher brands worldwide. Milwaukee had about 1.8 million branded searches, while FLEX had 11,700. Milwaukee made up 54.9% of all car polisher brand searches we track, and FLEX accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about car polisher brands, FLEX and Milwaukee each appeared in three of the five answers. FLEX and Milwaukee were each mentioned first in two of the four answers.

Among car polisher brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 156 searches for every 1 for FLEX

Milwaukee 1.8M searchesFLEX 11.7K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

FLEX in 3 of 5Milwaukee in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

FLEX first in 2Milwaukee first in 2

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Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FLEX and Milwaukee were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FLEX and Milwaukee were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Griot's Garage2nd
  3. Adam's Polishes3rd
  4. FLEX4th
  5. Milwaukee5th
  6. DeWalt6th
  7. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Griot's Garage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FLEX or Milwaukee more popular in search?

This chart shows how often people search Google for FLEX and Milwaukee by name. Each line represents a brand's share of searches for all seven car polisher brands we track, month by month, from English-language searches worldwide.

FLEX and Milwaukee among car polisher brands worldwide, by month

Share of searches by month for Milwaukee, FLEX. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltGriot's GarageRUPESAdam's PolishesFLEX
Oct 202560.2%19.6%18.1%0.6%0.81%0.4%0.31%
Nov 202554%23.9%19.8%0.65%0.77%0.44%0.34%
Dec 202556.4%20.8%20.7%0.68%0.66%0.3%0.38%
Jan 202655.1%22.5%20.3%0.67%0.79%0.36%0.33%
Feb 202657.4%19.4%21.1%0.57%0.82%0.38%0.34%
Mar 202652.4%25.6%19.3%0.95%0.92%0.52%0.34%
Apr 202651.6%26.7%19%0.93%0.91%0.51%0.33%
May 202651.2%27.2%18.8%0.93%0.9%0.51%0.33%
Jun 202650.9%28.1%18.7%0.92%0.73%0.41%0.31%
Jul 202655.6%25.1%16.7%1%0.8%0.45%0.33%
Aug 202653.6%24.2%19.7%0.97%0.77%0.43%0.32%
Sep 202654.9%22.5%20.2%0.81%0.79%0.36%0.35%

How has the FLEX and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of FLEX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FLEX’s share of searches among car polisher brands worldwide moved from 0.31% to 0.35%, and its estimated monthly branded searches held steady at 11.7K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among car polisher brands worldwide moved from 60.2% to 54.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for car polisher brands worldwide in September 2026?

1 change
  1. In September 2026, Milwaukee gained share of searches among car polisher brands worldwide, from 53.6% to 54.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FLEX’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FLEX

2 branded search terms

  • flex polisher
  • flex power tools

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

Other head-to-heads among car polisher brands

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