Brandwave

How popular isFLEX?

In September 2026, people searched for FLEX by name about 11,700 times worldwide, about the same as the previous year. These searches made up 0.35% of all global car polisher brand searches, placing FLEX seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about car polisher brands, FLEX appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

FLEX is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 54.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. RyobiShare of searches 22.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Griot's GarageShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. FLEXShare of searches 0.35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FLEX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FLEX is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Griot's Garage2nd
  3. Adam's Polishes3rd
  4. FLEX4th
  5. Milwaukee5th
  6. DeWalt6th
  7. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Griot's Garage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which car polisher brands compete with FLEX?

FLEX against car polisher brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi, DeWalt, FLEX. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltGriot's GarageRUPESAdam's PolishesFLEX
Oct 202560.2%19.6%18.1%0.6%0.81%0.4%0.31%
Nov 202554%23.9%19.8%0.65%0.77%0.44%0.34%
Dec 202556.4%20.8%20.7%0.68%0.66%0.3%0.38%
Jan 202655.1%22.5%20.3%0.67%0.79%0.36%0.33%
Feb 202657.4%19.4%21.1%0.57%0.82%0.38%0.34%
Mar 202652.4%25.6%19.3%0.95%0.92%0.52%0.34%
Apr 202651.6%26.7%19%0.93%0.91%0.51%0.33%
May 202651.2%27.2%18.8%0.93%0.9%0.51%0.33%
Jun 202650.9%28.1%18.7%0.92%0.73%0.41%0.31%
Jul 202655.6%25.1%16.7%1%0.8%0.45%0.33%
Aug 202653.6%24.2%19.7%0.97%0.77%0.43%0.32%
Sep 202654.9%22.5%20.2%0.81%0.79%0.36%0.35%

  1. 1.Milwaukee

    54.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Ryobi

    22.5%

    Held 2nd. 751K estimated branded searches, -9% vs prior month. Share -1.6 points.

  3. 3.DeWalt

    20.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Griot's Garage

    0.81%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  5. 5.RUPES

    0.79%

    Held 5th. 26.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Adam's Polishes

    0.36%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.FLEX

    0.35%

    Held 7th. 11.7K estimated branded searches, +6.4% vs prior month. Share 0 points.

Compare popularity between FLEX and its closest rivals

Every comparison with FLEX

6 comparisons

How has branded search demand for FLEX changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FLEX worldwide held steady at 11.7K.
  • Across the 12 months ending September 2026, FLEX’s share of searches among car polisher brands worldwide held steady, from 0.31% to 0.35%.

How did search popularity change for car polisher brands worldwide in September 2026?

5 changes

  1. In September 2026, Milwaukee gained share of searches among car polisher brands worldwide, from 53.6% to 54.9%.

  2. In September 2026, Ryobi lost share of searches among car polisher brands worldwide, from 24.2% to 22.5%.

  3. Estimated monthly branded searches for Griot's Garage worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Adam's Polishes worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for RUPES worldwide fell 13.5% over 12 measured months, from 30.3K to 26.2K in September 2026.

How are FLEX’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FLEX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flex polisher
  • flex power tools

Do you work for FLEX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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