Brandwave

FLEX vs RUPES:Which is more popular?

In September 2026, RUPES had more branded searches than FLEX among car polisher brands worldwide. RUPES had about 26,200 branded searches, while FLEX had 11,700. RUPES made up 0.79% of all car polisher brand searches we track, and FLEX accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about car polisher brands, RUPES appeared in four of the five answers and FLEX in three. RUPES was mentioned before FLEX in every answer.

Among car polisher brands worldwide in September 2026

Who do people search for more?

RUPES, about 2 searches for every 1 for FLEX

RUPES 26.2K searchesFLEX 11.7K searches

Who does AI mention more?

RUPES, mentioned in 4 of 5 answers, FLEX in 3

RUPES in 4 of 5FLEX in 3 of 5

Who does AI recommend more?

RUPES, named ahead of FLEX in every answer

RUPES first in 4FLEX never first

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Top car polisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RUPES was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FLEX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RUPES was listed before FLEX in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RUPES1st
  2. Griot's Garage2nd
  3. Adam's Polishes3rd
  4. FLEX4th
  5. Milwaukee5th
  6. DeWalt6th
  7. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Griot's Garage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RUPES4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adam's Polishes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLEX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car polisher brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FLEX or RUPES more popular in search?

This chart shows how often people search Google for FLEX and RUPES by name. Each line represents a brand's share of searches for all seven car polisher brands we track, month by month, from English-language searches worldwide.

FLEX and RUPES among car polisher brands worldwide, by month

Share of searches by month for RUPES, FLEX. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltGriot's GarageRUPESAdam's PolishesFLEX
Oct 202560.2%19.6%18.1%0.6%0.81%0.4%0.31%
Nov 202554%23.9%19.8%0.65%0.77%0.44%0.34%
Dec 202556.4%20.8%20.7%0.68%0.66%0.3%0.38%
Jan 202655.1%22.5%20.3%0.67%0.79%0.36%0.33%
Feb 202657.4%19.4%21.1%0.57%0.82%0.38%0.34%
Mar 202652.4%25.6%19.3%0.95%0.92%0.52%0.34%
Apr 202651.6%26.7%19%0.93%0.91%0.51%0.33%
May 202651.2%27.2%18.8%0.93%0.9%0.51%0.33%
Jun 202650.9%28.1%18.7%0.92%0.73%0.41%0.31%
Jul 202655.6%25.1%16.7%1%0.8%0.45%0.33%
Aug 202653.6%24.2%19.7%0.97%0.77%0.43%0.32%
Sep 202654.9%22.5%20.2%0.81%0.79%0.36%0.35%

How has the FLEX and RUPES comparison changed over the last 12 months?

3 findings
  • RUPES was ahead of FLEX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FLEX’s share of searches among car polisher brands worldwide moved from 0.31% to 0.35%, and its estimated monthly branded searches held steady at 11.7K.
  • Across the 12 months ending September 2026, RUPES’s share of searches among car polisher brands worldwide moved from 0.81% to 0.79%, and its estimated monthly branded searches moved from 30.3K to 26.2K.

How did search popularity change for car polisher brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for RUPES worldwide fell 13.5% over 12 measured months, from 30.3K to 26.2K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using FLEX’s and RUPES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FLEX

2 branded search terms

  • flex polisher
  • flex power tools

RUPES

2 branded search terms

  • rupes
  • rupes polisher

How the Brand Demand Index is measured

Other head-to-heads among car polisher brands

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