IWISS vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than IWISS among PEX crimper brands worldwide. Milwaukee had about 1.8 million branded searches, while IWISS had 40,500. Milwaukee made up 54.9% of all PEX crimper brand searches we track, and IWISS accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about PEX crimper brands, Milwaukee appeared in all five answers and IWISS in three. Milwaukee was mentioned before IWISS in three out of four answers.
Who do people search for more?
Milwaukee, about 45 searches for every 1 for IWISS
Who does AI mention more?
Milwaukee, mentioned in every answer we collected
Who does AI recommend more?
Milwaukee, named ahead of IWISS in 3 of 4 answers
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Top PEX crimper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee appeared in all five answers. IWISS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was listed before IWISS in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
IWISS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about PEX crimper brands
5 answers
Asked ChatGPT
“Which PEX crimper brand should I buy?”
Asked ChatGPT
“What are the best PEX crimper brands?”
Asked ChatGPT
“What's the best PEX crimper brand for plumbing jobs?”
Searched Google, AI Overview
“pex tool”
Searched Google, AI Overview
“pex crimp tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is IWISS or Milwaukee more popular in search?
This chart shows how often people search Google for IWISS and Milwaukee by name. Each line represents a brand's share of searches for all five PEX crimper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, IWISS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Ryobi | DeWalt | IWISS | RIDGID |
|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 19.6% | 18.1% | 1.3% | 0.89% |
| Nov 2025 | 54.1% | 24% | 19.9% | 0.98% | 0.98% |
| Dec 2025 | 56.4% | 20.8% | 20.7% | 1% | 1% |
| Jan 2026 | 54.8% | 22.3% | 20.2% | 1.5% | 1.2% |
| Feb 2026 | 57.2% | 19.4% | 21.1% | 1.3% | 1% |
| Mar 2026 | 52.5% | 25.6% | 19.3% | 1.4% | 1.2% |
| Apr 2026 | 51.8% | 26.8% | 19.1% | 1.1% | 1.1% |
| May 2026 | 51.4% | 27.4% | 18.9% | 1.1% | 1.1% |
| Jun 2026 | 50.9% | 28.1% | 18.7% | 1.1% | 1.1% |
| Jul 2026 | 55.7% | 25.1% | 16.7% | 1.2% | 1.2% |
| Aug 2026 | 53.7% | 24.2% | 19.7% | 1.2% | 1.2% |
| Sep 2026 | 54.9% | 22.5% | 20.2% | 1.2% | 1.2% |
How has the IWISS and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of IWISS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IWISS’s share of searches among PEX crimper brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among PEX crimper brands worldwide moved from 60.1% to 54.9%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for PEX crimper brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among PEX crimper brands worldwide, from 53.7% to 54.9%.
Estimated monthly branded searches for IWISS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IWISS’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among PEX crimper brands
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