Brandwave

How popular isIWISS?

In September 2026, people searched for IWISS by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.2% of all global PEX crimper brand searches, placing IWISS fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about PEX crimper brands, IWISS appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

IWISS is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 54.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 22.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 20.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. IWISSShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. RIDGIDShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top PEX crimper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IWISS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IWISS is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. IWISS2nd
  3. RIDGID3rd
  4. Ryobi4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IWISS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PEX crimper brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which PEX crimper brands compete with IWISS?

IWISS against PEX crimper brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi, DeWalt, IWISS. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltIWISSRIDGID
Oct 202560.1%19.6%18.1%1.3%0.89%
Nov 202554.1%24%19.9%0.98%0.98%
Dec 202556.4%20.8%20.7%1%1%
Jan 202654.8%22.3%20.2%1.5%1.2%
Feb 202657.2%19.4%21.1%1.3%1%
Mar 202652.5%25.6%19.3%1.4%1.2%
Apr 202651.8%26.8%19.1%1.1%1.1%
May 202651.4%27.4%18.9%1.1%1.1%
Jun 202650.9%28.1%18.7%1.1%1.1%
Jul 202655.7%25.1%16.7%1.2%1.2%
Aug 202653.7%24.2%19.7%1.2%1.2%
Sep 202654.9%22.5%20.2%1.2%1.2%

  1. 1.Milwaukee

    54.9%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Ryobi

    22.5%

    Held 2nd. 751K estimated branded searches, -9% vs prior month. Share -1.7 points.

  3. 3.DeWalt

    20.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.IWISS

    1.2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.RIDGID

    1.2%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between IWISS and its closest rivals

Every comparison with IWISS

4 comparisons

How has branded search demand for IWISS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IWISS worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, IWISS’s share of searches among PEX crimper brands worldwide held steady, from 1.3% to 1.2%.

How did search popularity change for PEX crimper brands worldwide in September 2026?

4 changes

  1. In September 2026, Milwaukee gained share of searches among PEX crimper brands worldwide, from 53.7% to 54.9%.

  2. In September 2026, Ryobi lost share of searches among PEX crimper brands worldwide, from 24.2% to 22.5%.

  3. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for IWISS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are IWISS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IWISS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • iwiss

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How the Brand Demand Index is measured

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