Brandwave

IWISS vs RIDGID:Which is more popular?

In September 2026, IWISS and RIDGID were level in searches among PEX crimper brands worldwide, with an estimated 40.5K branded searches each, at 1.2% of the total each. When we asked ChatGPT and Google AI Overviews about PEX crimper brands, IWISS and RIDGID each appeared in three of the five answers. IWISS was mentioned before RIDGID in two out of three answers that named either.

Among PEX crimper brands worldwide in September 2026

Who do people search for more?

IWISS and RIDGID are searched for about as often as each other.

IWISS 40.5K searchesRIDGID 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

IWISS in 3 of 5RIDGID in 3 of 5

Who does AI recommend more?

IWISS, named ahead of RIDGID in 2 of 3 answers

IWISS first in 2RIDGID first in 1

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Top PEX crimper brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IWISS and RIDGID were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. IWISS was listed before RIDGID in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. IWISS2nd
  3. RIDGID3rd
  4. Ryobi4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IWISS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PEX crimper brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is IWISS or RIDGID more popular in search?

This chart shows how often people search Google for IWISS and RIDGID by name. Each line represents a brand's share of searches for all five PEX crimper brands we track, month by month, from English-language searches worldwide.

IWISS and RIDGID among PEX crimper brands worldwide, by month

Share of searches by month for IWISS, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiDeWaltIWISSRIDGID
Oct 202560.1%19.6%18.1%1.3%0.89%
Nov 202554.1%24%19.9%0.98%0.98%
Dec 202556.4%20.8%20.7%1%1%
Jan 202654.8%22.3%20.2%1.5%1.2%
Feb 202657.2%19.4%21.1%1.3%1%
Mar 202652.5%25.6%19.3%1.4%1.2%
Apr 202651.8%26.8%19.1%1.1%1.1%
May 202651.4%27.4%18.9%1.1%1.1%
Jun 202650.9%28.1%18.7%1.1%1.1%
Jul 202655.7%25.1%16.7%1.2%1.2%
Aug 202653.7%24.2%19.7%1.2%1.2%
Sep 202654.9%22.5%20.2%1.2%1.2%

How has the IWISS and RIDGID comparison changed over the last 12 months?

3 findings
  • IWISS was ahead of RIDGID in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IWISS’s share of searches among PEX crimper brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among PEX crimper brands worldwide moved from 0.89% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for PEX crimper brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for IWISS worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using IWISS’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IWISS

1 branded search term

  • iwiss

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

Other head-to-heads among PEX crimper brands

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