Milwaukee vs Simpson:Which is more popular?
In September 2026, Milwaukee had more branded searches than Simpson among power washer brands worldwide. Milwaukee had about 1.8 million branded searches, while Simpson had 14,800. Milwaukee made up 39.8% of all power washer brand searches we track, and Simpson accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about power washer brands, Simpson appeared in four of the five answers and Milwaukee in none.
Who do people search for more?
Milwaukee, about 124 searches for every 1 for Simpson
Who does AI mention more?
Simpson, mentioned in 4 of 5 answers, Milwaukee in 0
Who does AI recommend more?
Simpson, the only one of the two named
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Top power washer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simpson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simpson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Greenworks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Generac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power washer brands
5 answers
Asked ChatGPT
“Which power washer brand should I buy?”
Asked ChatGPT
“What are the best power washer brands?”
Asked ChatGPT
“What's the best power washer brand for driveway cleaning?”
Searched Google, AI Overview
“best pressure washer”
Searched Google, AI Overview
“electric pressure washer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Milwaukee or Simpson more popular in search?
This chart shows how often people search Google for Milwaukee and Simpson by name. Each line represents a brand's share of searches for all nine power washer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Simpson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Ryobi | Karcher | DeWalt | Craftsman | Honda Power Equipment | Greenworks | Simpson | Generac |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 15.5% | 17.8% | 13.4% | 4.9% | 2.1% | 1.5% | 0.36% | 0.04% |
| Nov 2025 | 39.8% | 18.5% | 19.1% | 14.6% | 4.4% | 1.9% | 1.3% | 0.22% | 0.02% |
| Dec 2025 | 42% | 16.1% | 16.8% | 15.4% | 5.6% | 2.3% | 1.4% | 0.19% | 0.01% |
| Jan 2026 | 38.6% | 16.4% | 18.9% | 14.2% | 6.4% | 3.6% | 1.6% | 0.26% | 0.02% |
| Feb 2026 | 39.2% | 13.9% | 19.6% | 14.4% | 7.9% | 3.3% | 1.3% | 0.32% | 0.02% |
| Mar 2026 | 32.5% | 17.2% | 25.2% | 12% | 8% | 3% | 1.6% | 0.48% | 0.03% |
| Apr 2026 | 32.3% | 19.1% | 24.5% | 11.9% | 6.5% | 3.2% | 1.9% | 0.48% | 0.05% |
| May 2026 | 33.5% | 20.3% | 20.8% | 12.3% | 6.7% | 3.3% | 2.5% | 0.5% | 0.08% |
| Jun 2026 | 35% | 21.4% | 17.8% | 12.9% | 7% | 2.8% | 2.6% | 0.42% | 0.08% |
| Jul 2026 | 37.7% | 18.9% | 19.2% | 11.3% | 7.6% | 2.5% | 2.3% | 0.37% | 0.06% |
| Aug 2026 | 37% | 18.2% | 18.5% | 13.6% | 7.4% | 2.6% | 2.2% | 0.37% | 0.05% |
| Sep 2026 | 39.8% | 17.9% | 16.2% | 14.6% | 6.5% | 2.5% | 2% | 0.32% | 0.04% |
How has the Milwaukee and Simpson comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Simpson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power washer brands worldwide moved from 44.5% to 39.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Simpson’s share of searches among power washer brands worldwide moved from 0.36% to 0.32%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for power washer brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained share of searches among power washer brands worldwide, from 37% to 39.8%.
Estimated monthly branded searches for Simpson worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Simpson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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