Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 1.8 million times worldwide, an 18.3% decrease from the previous year. These searches made up 71.7% of all global inspection lamp brand searches, placing Milwaukee first out of five brands. When we asked both ChatGPT and Google AI Overviews about inspection lamp brands, Milwaukee appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Milwaukee is the most searched of 5 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 71.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 26.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BrennenstuhlShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ScangripShare of searches 0.39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. DraperShare of searches 0.02%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top inspection lamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scangrip1st
  2. Milwaukee2nd
  3. DeWalt–
  4. Brennenstuhl–
  5. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scangrip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brennenstuhl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about inspection lamp brands

5 answers

  • Asked ChatGPT

    “Which inspection lamp brand should I buy?”

    1. 1Scangrip
    2. 2Milwaukee

  • Asked ChatGPT

    “What are the best inspection lamp brands?”

    1. 1Scangrip
    2. 2Milwaukee

  • Asked ChatGPT

    “What's the best inspection lamp brand for close-up repairs?”

    1. 1Scangrip
    2. 2Milwaukee

  • Searched Google, AI Overview

    “best inspection lamp”

    1. 1Milwaukee
    2. 2Scangrip

  • Searched Google, AI Overview

    “led inspection light”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which inspection lamp brands compete with Milwaukee?

    Milwaukee against inspection lamp brands worldwide, by month

    Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeDeWaltBrennenstuhlScangripDraper
    Oct 202575.2%22.6%1.7%0.5%<0.01%
    Nov 202571.6%26.3%1.6%0.47%<0.01%
    Dec 202571.7%26.3%1.6%0.39%<0.01%
    Jan 202671.4%26.2%1.9%0.47%<0.01%
    Feb 202671.7%26.4%1.6%0.39%<0.01%
    Mar 202671.7%26.4%1.6%0.39%<0.01%
    Apr 202671.7%26.4%1.6%0.39%<0.01%
    May 202671.9%26.5%1.3%0.32%<0.01%
    Jun 202672%26.5%1.3%0.26%0.01%
    Jul 202675.6%22.7%1.4%0.33%0.01%
    Aug 202671.7%26.4%1.6%0.32%0.01%
    Sep 202671.7%26.4%1.6%0.39%0.02%

    1. 1.Milwaukee

      71.7%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

    2. 2.DeWalt

      26.4%

      Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Brennenstuhl

      1.6%

      Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.Scangrip

      0.39%

      Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

    5. 5.Draper

      0.02%

      Held 5th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

    Compare popularity between Milwaukee and its closest rivals

    Every comparison with Milwaukee

    140 comparisons

    How has branded search demand for Milwaukee changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among inspection lamp brands worldwide decreased from 75.2% to 71.7%.
    • Across the 12 months ending September 2026, Milwaukee’s share of searches among inspection lamp brands worldwide peaked at 75.6% in July 2026 and was lowest at 71.4% in January 2026.

    How did search popularity change for inspection lamp brands worldwide in September 2026?

    4 changes

    1. Estimated monthly branded searches for Draper worldwide rose 178.6% over 12 measured months, from 140 to 390 in September 2026.

    2. Estimated monthly branded searches for Scangrip worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

    3. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

    4. Estimated monthly branded searches for Brennenstuhl worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

    How are Milwaukee’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • milwaukee

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    How the Brand Demand Index is measured

    Where does Milwaukee compete?

    Milwaukee is ranked in 112 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Leaf blower brands1st of 928.2%Show ranking
    Chainsaw and outdoor power brands1st of 928.4%Show ranking
    Hedge trimmer brands1st of 828.5%Show ranking
    Cordless chainsaw brands1st of 728.6%Show ranking
    Grass trimmer brands1st of 1030.8%Show ranking
    Stone saw brands1st of 832.4%Show ranking
    Chainsaw brands1st of 732.6%Show ranking
    Cordless grease gun brands1st of 534.8%Show ranking
    Wet dry vacuum brands1st of 937.1%Show ranking
    Reciprocating saw brands1st of 937.8%Show ranking
    Biscuit joiner brands1st of 1038%Show ranking
    Impact wrench brands1st of 839.3%Show ranking
    Power washer brands1st of 939.8%Show ranking
    Cut off saw brands1st of 740.2%Show ranking
    Power tool brands1st of 740.2%Show ranking
    Orbital sander brands1st of 740.3%Show ranking
    Cordless blower brands1st of 541%Show ranking
    Cordless drill brands1st of 541.2%Show ranking
    LED work light brands1st of 641.7%Show ranking
    Power screwdriver brands1st of 741.8%Show ranking
    Staple gun brands1st of 742.2%Show ranking
    Compound miter saw brands1st of 642.3%Show ranking
    Saw stand brands1st of 842.6%Show ranking
    Cordless stapler brands1st of 542.9%Show ranking
    Narrow crown stapler brands1st of 542.9%Show ranking
    Cable stapler brands1st of 642.9%Show ranking
    Hot glue gun brands1st of 742.9%Show ranking
    Tool bag brands1st of 1143%Show ranking
    Skill saw brands1st of 443%Show ranking
    Cordless roofing nailer brands1st of 743%Show ranking
    Toolbox brands1st of 943.2%Show ranking
    Brushless drill brands1st of 543.7%Show ranking
    Drill driver brands1st of 543.7%Show ranking
    Power drill brands1st of 543.9%Show ranking
    Combi drill brands1st of 443.9%Show ranking
    Cordless buffer brands1st of 443.9%Show ranking
    Cordless planer brands1st of 443.9%Show ranking
    Cordless sander brands1st of 443.9%Show ranking
    Push mower brands1st of 744%Show ranking
    Cordless screwdriver brands1st of 745.3%Show ranking
    Tire inflator brands1st of 745.8%Show ranking
    Air blower brands1st of 645.9%Show ranking
    Circular saw brands1st of 646%Show ranking
    Plate compactor brands1st of 846.2%Show ranking
    Mini hacksaw brands1st of 646.4%Show ranking
    Leaf vacuum brands1st of 746.5%Show ranking
    Pipe cutter brands1st of 846.7%Show ranking
    Tool storage brands1st of 746.7%Show ranking
    Air nailer brands1st of 1146.8%Show ranking
    Cable cutter brands1st of 647.1%Show ranking
    Laser level brands1st of 847.1%Show ranking
    Dust extractor brands1st of 947.3%Show ranking
    Panel saw brands1st of 1047.4%Show ranking
    Drywall sander brands1st of 648.3%Show ranking
    Chain mortiser brands1st of 548.9%Show ranking
    Impact driver brands1st of 649.8%Show ranking
    SDS drill brands1st of 549.9%Show ranking
    Tool belt brands1st of 950.5%Show ranking
    Caulking gun brands1st of 851.1%Show ranking
    Chasing machine brands1st of 651.7%Show ranking
    SDS Max brands1st of 551.7%Show ranking
    Chipping hammer brands1st of 551.8%Show ranking
    Cordless angle grinder brands1st of 551.8%Show ranking
    Breaker hammer brands1st of 551.8%Show ranking
    Palm sander brands1st of 451.8%Show ranking
    Keyless chuck brands1st of 652.1%Show ranking
    Variable speed grinder brands1st of 452.2%Show ranking
    Grinder blades brands1st of 452.2%Show ranking
    Cordless chop saw brands1st of 352.2%Show ranking
    Drop saw brands1st of 352.2%Show ranking
    Pop rivet gun brands1st of 352.2%Show ranking
    Portable band saw brands1st of 352.2%Show ranking
    Right angle drill brands1st of 352.2%Show ranking
    Cordless edger brands1st of 752.7%Show ranking
    Power inverter brands1st of 754.7%Show ranking
    Hole saw brands1st of 654.8%Show ranking
    Aviation snips brands1st of 1154.8%Show ranking
    PEX crimper brands1st of 554.9%Show ranking
    Car polisher brands1st of 754.9%Show ranking
    Framing nail gun brands1st of 555.5%Show ranking
    Cordless Sawzall brands1st of 556.1%Show ranking
    Tool pouch brands1st of 756.8%Show ranking
    Tool chest brands1st of 958.1%Show ranking
    Rubber mallet brands1st of 662.3%Show ranking
    Rolling tool box brands1st of 762.7%Show ranking
    PVC cutter brands1st of 663.3%Show ranking
    Forstner bit brands1st of 663.7%Show ranking
    Cable stripper brands1st of 563.8%Show ranking
    Roto hammer brands1st of 463.9%Show ranking
    Countersink bit brands1st of 664.4%Show ranking
    Multimeter brands1st of 765.3%Show ranking
    Hand tool brands1st of 1365.6%Show ranking
    Nut driver brands1st of 566.2%Show ranking
    Conduit bender brands1st of 468.3%Show ranking
    Tubing cutter brands1st of 468.3%Show ranking
    Wire cutters brands1st of 869.2%Show ranking
    Dead blow hammer brands1st of 671.3%Show ranking
    Inspection lamp brands1st of 571.7%Shown above
    Cordless pipe threader brands1st of 371.9%Show ranking
    Chalk box brands1st of 472%Show ranking
    Laser plumb bob brands1st of 472.3%Show ranking
    Metal snips brands1st of 572.6%Show ranking
    Green laser brands1st of 472.7%Show ranking
    Magnetic drill press brands1st of 572.8%Show ranking
    Drill bits brands1st of 472.9%Show ranking
    Spade bits brands1st of 473%Show ranking
    Masonry bits brands1st of 373.1%Show ranking
    Ratchet spanners brands1st of 777.2%Show ranking
    Pipe wrench brands1st of 682.9%Show ranking
    Drain snake brands1st of 591.2%Show ranking
    Tape measure brands1st of 595.6%Show ranking
    Pipe bender brands1st of 497%Show ranking
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