Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 3.4 million times worldwide, a 9.1% decrease from the previous year. These searches made up 19.8% of all global sander brand searches, placing Milwaukee second out of seven brands. When we asked both ChatGPT and Google AI Overviews about sander brands, Milwaukee appeared in one of the five answers and was the joint sixth most recommended of the seven.

Search and AI answers in September 2026

Milwaukee is the second most searched of 7 competitors and the joint sixth most recommended in AI answers.

  1. DeWaltShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MilwaukeeShare of searches 19.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. RyobiShare of searches 15.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. MakitaShare of searches 11.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. MirkaShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Milwaukee is the joint sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Bosch3rd
  4. Festool4th
  5. Mirka5th
  6. Milwaukee6th
  7. Ryobi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mirka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sander brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sander brands compete with Milwaukee?

Milwaukee against sander brands worldwide, by month

Share of searches by month for DeWalt, Milwaukee, Ryobi, Makita, Mirka, Festool, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeRyobiMakitaMirkaFestoolBosch
Oct 202523.5%18.4%15.7%11.6%8.1%14.7%8%
Nov 202526%17.6%16%11.7%7.5%13.3%7.9%
Dec 202525%18.9%14.5%11.3%7.8%13.2%9.3%
Jan 202626.9%18.5%14.9%11.3%7.9%12.5%8.1%
Feb 202630.3%18%13.1%11%8.4%11.3%7.9%
Mar 202632.8%17%14%10.1%7.2%11.2%7.6%
Apr 202630.8%17.8%14.3%11%7.8%10.6%7.8%
May 202631.1%18.3%15%10.6%8.4%9.1%7.4%
Jun 202627.2%18.5%16.4%11%9.2%10.2%7.5%
Jul 202624.5%19%17.8%11.3%9.6%10.2%7.7%
Aug 202624%19.7%16%11.6%10%10.7%7.9%
Sep 202626.9%19.8%15.7%11.7%10.1%9.1%6.7%

  1. 1.DeWalt

    26.9%

    Held 1st. 63.2K estimated branded searches, +10.5% vs prior month. Share +2.8 points.

  2. 2.Milwaukee

    19.8%

    Held 2nd. 46.6K estimated branded searches, -0.64% vs prior month. Share +0.1 points.

  3. 3.Ryobi

    15.7%

    Held 3rd. 37K estimated branded searches, -3.1% vs prior month. Share -0.3 points.

  4. 4.Makita

    11.7%

    Held 4th. 27.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Mirka

    10.1%

    Moved from 6th to 5th. 23.8K estimated branded searches, -0.13% vs prior month. Share +0.1 points.

  6. 6.Festool

    9.1%

    Moved from 5th to 6th. 21.3K estimated branded searches, -16.4% vs prior month. Share -1.6 points.

  7. 7.Bosch

    6.7%

    Held 7th. 15.7K estimated branded searches, -16.6% vs prior month. Share -1.2 points.

Milwaukee, DeWalt and 4 other brands sell other things too, so only their searches that name this product count here, like “milwaukee sander”.

Compare popularity between Milwaukee and its closest rivals

Every comparison with Milwaukee

138 comparisons

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 3.8M to 3.4M.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among sander brands worldwide increased from 18.4% to 19.8%.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among sander brands worldwide peaked at 19.8% in September 2026 and was lowest at 17% in March 2026.

How did search popularity change for sander brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among sander brands worldwide, from 24% to 26.9%.

  2. In September 2026, Festool lost share of searches among sander brands worldwide, from 10.7% to 9.1%.

  3. In September 2026, Bosch lost share of searches among sander brands worldwide, from 7.9% to 6.7%.

  4. Milwaukee’s share of searches among sander brands worldwide has gained ground for 3 months in a row, from 18.5% to 19.8% in September 2026.

  5. Mirka’s share of searches among sander brands worldwide has gained ground for 3 months in a row, from 9.2% to 10.1% in September 2026.

  6. Makita’s share of searches among sander brands worldwide has gained ground for 3 months in a row, from 11% to 11.7% in September 2026.

How are Milwaukee’s branded searches counted?

163 search terms

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milwaukee
  • milwaukee air blower
  • milwaukee air nailer
  • milwaukee angle grinder
  • milwaukee aviation snips
  • milwaukee band saw
  • milwaukee battery chainsaw
  • milwaukee belt sander
  • milwaukee biscuit joiner
  • milwaukee blower vac
  • milwaukee breaker hammer
  • milwaukee buffer
  • milwaukee cable cutter
  • milwaukee cable stapler
  • milwaukee cable stripper
  • milwaukee car polisher
  • milwaukee caulking gun
  • milwaukee chain mortiser
  • milwaukee chainsaw
  • milwaukee chalk box
  • milwaukee chalk line
  • milwaukee chasing machine
  • milwaukee chipping hammer
  • milwaukee chop saw
  • milwaukee circular saw
  • milwaukee coil roofing nailer
  • milwaukee compound miter saw
  • milwaukee concrete saw
  • milwaukee conduit bender
  • milwaukee copper pipe cutter
  • milwaukee cordless angle grinder
  • milwaukee cordless blower
  • milwaukee cordless buffer
  • milwaukee cordless chainsaw
  • milwaukee cordless chop saw
  • milwaukee cordless edger
  • milwaukee cordless grease gun
  • milwaukee cordless pipe threader
  • milwaukee cordless planer
  • milwaukee cordless roofing nailer

1–40 of 163

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Milwaukee compete?

Milwaukee is ranked in 96 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands1st of 736.6%Show ranking
Garden machinery brands4th of 910%Show ranking
Tool pouch brands6th of 70.26%Show ranking
Hand tool brands10th of 131.3%Show ranking
Chainsaw brands3rd of 710.4%Show ranking
Pressure washer brands6th of 154.4%Show ranking
Tool storage brands1st of 679.5%Show ranking
Multimeter brands6th of 71.8%Show ranking
Tire inflator brands2nd of 76.1%Show ranking
Leaf blower brands5th of 813%Show ranking
Sander brands2nd of 719.8%Shown above
Circular saw brands3rd of 618.3%Show ranking
Tool bag brands2nd of 1115.1%Show ranking
Mitre saws3rd of 912.5%Show ranking
Hedge trimmer brands4th of 717.3%Show ranking
Air nailer brands3rd of 1114.5%Show ranking
Impact driver brands2nd of 639.4%Show ranking
Reciprocating saw brands1st of 1036%Show ranking
Power inverter brands4th of 79.4%Show ranking
Grass trimmer brands2nd of 915.2%Show ranking
Tool chest brands7th of 96.1%Show ranking
Impact wrench brands1st of 839.3%Show ranking
Push mower brands6th of 71.4%Show ranking
Laser level brands2nd of 825.5%Show ranking
Wet dry vacuum brands3rd of 813.8%Show ranking
Nut driver brands4th of 52.4%Show ranking
Cordless angle grinder brands3rd of 519%Show ranking
Track saw brands4th of 818.4%Show ranking
Tape measure brands3rd of 516.1%Show ranking
Car polisher brands7th of 71.2%Show ranking
Biscuit joiner brands7th of 101.7%Show ranking
Wood router brands2nd of 624.6%Show ranking
Toolbox brands7th of 127.4%Show ranking
Framing nail gun brands5th of 54.5%Show ranking
Staple gun brands2nd of 717%Show ranking
Tool belt brands5th of 99.3%Show ranking
Portable band saw brands1st of 361.9%Show ranking
Lawn edger brands4th of 1110.5%Show ranking
Cordless grease gun brands1st of 552.4%Show ranking
Air blower brands4th of 55.4%Show ranking
Demolition hammer brands4th of 520.1%Show ranking
Inspection lamp brands5th of 50.04%Show ranking
Cut off saw brands3rd of 915.3%Show ranking
Cordless buffer brands1st of 447.7%Show ranking
SDS drill brands2nd of 525.7%Show ranking
Cordless screwdriver brands2nd of 725%Show ranking
Plate compactor brands3rd of 83.5%Show ranking
Cordless stapler brands1st of 538.3%Show ranking
Skill saw brands1st of 437.6%Show ranking
Tin snips brands2nd of 1317.5%Show ranking
PVC cutter brands1st of 647.8%Show ranking
Pipe cutter brands1st of 841.8%Show ranking
Leaf vacuum brands3rd of 710.9%Show ranking
Dust extractor brands4th of 915.2%Show ranking
Cable cutter brands2nd of 623.1%Show ranking
LED work light brands1st of 631%Show ranking
Pop rivet gun brands1st of 365.7%Show ranking
Caulking gun brands1st of 838.6%Show ranking
Hole saw brands1st of 643.9%Show ranking
Cordless blower brands4th of 411.1%Show ranking
Drill bits brands1st of 541.5%Show ranking
Wire cutters brands3rd of 821%Show ranking
Green laser brands3rd of 44.6%Show ranking
Hot glue gun brands3rd of 715.9%Show ranking
Inspection camera brands1st of 629.2%Show ranking
Conduit bender brands2nd of 416%Show ranking
Cordless roofing nailer brands1st of 739.2%Show ranking
Palm sander brands3rd of 419.9%Show ranking
Cordless sander brands4th of 49.4%Show ranking
Cable stapler brands1st of 632.5%Show ranking
Chalk box brands2nd of 421.3%Show ranking
Drain snake brands1st of 454.7%Show ranking
Power drill brands2nd of 521.1%Show ranking
Cordless pipe threader brands2nd of 334.8%Show ranking
Drywall sander brands4th of 68.9%Show ranking
Ratchet spanners brands1st of 746.2%Show ranking
Pipe wrench brands2nd of 628.2%Show ranking
Right angle drill brands1st of 352.4%Show ranking
Magnetic drill press brands3rd of 56%Show ranking
Hacksaw brands1st of 658.3%Show ranking
Panel saw brands4th of 108.6%Show ranking
Cable stripper brands2nd of 518.9%Show ranking
Chasing machine brands3rd of 611.6%Show ranking
Pipe bender brands1st of 468.7%Show ranking
PEX crimper brands1st of 533.9%Show ranking
Saw stand brands3rd of 79.6%Show ranking
Keyless chuck brands6th of 62.7%Show ranking
Grinder blades brands1st of 429.9%Show ranking
Power screwdriver brands1st of 749.2%Show ranking
Cordless planer brands3rd of 412.8%Show ranking
Dead blow hammer brands2nd of 630.4%Show ranking
Variable speed grinder brands3rd of 425.2%Show ranking
Rubber mallet brands4th of 615.9%Show ranking
Forstner bit brands3rd of 511.3%Show ranking
Chain mortiser brands4th of 50.94%Show ranking
Laser plumb bob brands4th of 49.6%Show ranking
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