Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 8.4% estimated Share of Search among sander brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita33.5%
  2. DeWalt27.4%
  3. Ryobi22.4%
  4. Bosch8.4%
  5. Festool8.2%
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Which sander brands compete with Bosch?

Bosch against sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Ryobi, Bosch, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltRyobiBoschFestool
Oct 202541.3%22.8%18.6%7%10.2%
Nov 202538.3%25.8%21.1%5.4%9.4%
Dec 202535.8%29.5%19.7%6.1%8.8%
Jan 202633.4%27.3%22.3%7%10%
Feb 202635.3%28.8%19.3%6%10.5%
Mar 202635.5%23.9%23.9%6.1%10.7%
Apr 202631.8%26%26%6.6%9.5%
May 202631.8%26%26%6.6%9.5%
Jun 202631.8%26%26%6.6%9.5%
Jul 202631.4%25.7%25.7%7.9%9.4%
Aug 202633.5%27.4%22.4%8.4%8.2%
Sep 2026—————

  1. 1.Makita

    33.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  2. 2.DeWalt

    27.4%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Ryobi

    22.4%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -3.2 points.

  4. 4.Bosch

    8.4%

    Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  5. 5.Festool

    8.2%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -1.2 points.

Compare search popularity between Bosch and its closest rivals

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide increased from 7% to 8.4%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among sander brands worldwide peaked at 8.4% in August 2026 and was lowest at 5.4% in November 2025.
  • Across the 11 months ending August 2026, Bosch rose from 5th to 4th among sander brands worldwide.

How did search popularity change for sander brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among sander brands worldwide, from 31.4% to 33.5%.

  2. In August 2026, DeWalt gained estimated Share of Search among sander brands worldwide, from 25.7% to 27.4%.

  3. In August 2026, Ryobi lost estimated Share of Search among sander brands worldwide, from 25.7% to 22.4%.

  4. In August 2026, Festool lost estimated Share of Search among sander brands worldwide, from 9.4% to 8.2%.

  5. In August 2026, Bosch rose from 5th to 4th among sander brands worldwide.

Where does Bosch compete?

Bosch is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands3rd of 63.3%Show ranking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.2%Show ranking
Hole saw brands4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68.1%Show ranking
Oven brands3rd of 58.3%Show ranking
Saw blade brands5th of 68.4%Show ranking
Sander brands4th of 58.4%Shown above
Router bit brands4th of 68.8%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Heat gun brands4th of 69.7%Show ranking
Spirit level brands2nd of 510%Show ranking
Borescope brands2nd of 610.1%Show ranking
Irons3rd of 610.3%Show ranking
Grinding disc brands3rd of 610.9%Show ranking
Routers brands3rd of 511%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washer accessories3rd of 612.3%Show ranking
Pressure washers3rd of 612.3%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 516.1%Show ranking
Refrigerator brands3rd of 516.5%Show ranking
Stud finder brands2nd of 629.6%Show ranking
Thermal camera brands1st of 631.5%Show ranking
Windshield wiper brands1st of 633.7%Show ranking
Car battery brands1st of 640.5%Show ranking
Hot water brands1st of 548%Show ranking
Heat pump water heating brands1st of 555.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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