Brandwave

Bosch vs Liebherr:Which is searched more?

In September 2026, Liebherr had more branded searches than Bosch among fridge freezer brands worldwide. Liebherr was estimated to have 246K branded searches compared to Bosch’s 169K, and held a 10.1% Share of Search versus Bosch’s 6.9%. These are worldwide searches for English-language branded terms.

Share of Search among fridge freezer brands worldwide in September 2026Which is more popular in search, Bosch or Liebherr?
Bosch6.9%169K searches
vs
Liebherr10.1%246K searches

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Which is more popular in search, Bosch or Liebherr?

Compare the fridge freezer brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Liebherr among fridge freezer brands worldwide, by month

Share of Search by month for Liebherr, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseHaierBekoLGLiebherrBosch
Oct 202527.6%19.6%18.4%17.5%10.1%6.9%
Nov 202533.1%18.5%18.2%14.7%10%5.6%
Dec 202528.5%22.9%19%15.2%8.5%5.9%
Jan 202627.9%19.8%18.6%17.7%10.2%5.7%
Feb 202626.9%19.1%18%20.5%9.8%5.6%
Mar 202624.3%20.2%16.3%22.2%10.9%6.1%
Apr 202625.1%24.6%16.8%16%11.2%6.3%
May 202629.6%23.7%16.2%15.5%8.9%6.1%
Jun 202632.2%21.2%17.7%13.8%9.7%5.4%
Jul 202629%19.8%19.4%15.2%10.6%6%
Aug 202626.2%18.6%17.5%20%9.6%8%
Sep 202627.6%19.6%18.4%17.5%10.1%6.9%

How has the Bosch and Liebherr comparison changed over the last 12 months?

  • Liebherr was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among fridge freezer brands worldwide held steady at 6.9%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among fridge freezer brands worldwide held steady at 10.1%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for fridge freezer brands worldwide in September 2026?

  1. In September 2026, Bosch lost estimated Share of Search among fridge freezer brands worldwide, from 8% to 6.9%.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Other head-to-heads among fridge freezer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch washer
  • bosch washing machine

Liebherr

1 branded search term

  • liebherr

How the Brand Demand Index is measured

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