Brandwave

How popular isLiebherr in search?

In August 2026, there were an estimated 246K branded searches for Liebherr worldwide which is down 18.3% over the last 11 months. Liebherr holds 33.8% estimated Share of Search among wine fridges worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Haier65.8%
  2. Liebherr33.8%
  3. Newair0.41%
  4. EuroCave0.01%
  5. Kalamera<0.01%
  6. Vinotemp<0.01%
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Which wine fridges compete with Liebherr?

Liebherr against wine fridges worldwide, by month

Share of Search by month for Haier, Liebherr. The figures are in the table below the chart.

View monthly share of search table
MonthHaierLiebherrNewairEuroCaveKalameraVinotemp
Oct 202565.9%33.8%0.22%0.01%<0.01%<0.01%
Nov 202564.9%34.8%0.23%0.02%<0.01%<0.01%
Dec 202572.7%27.1%0.22%<0.01%<0.01%<0.01%
Jan 202665.9%33.8%0.22%<0.01%<0.01%<0.01%
Feb 202666%33.8%0.19%0.01%<0.01%<0.01%
Mar 202665%34.8%0.23%0.01%<0.01%<0.01%
Apr 202668.6%31.2%0.17%0.01%<0.01%<0.01%
May 202672.8%27%0.22%0.01%<0.01%<0.01%
Jun 202668.6%31.2%0.25%0.01%<0.01%<0.01%
Jul 202664.9%34.8%0.34%0.01%<0.01%<0.01%
Aug 202665.8%33.8%0.41%0.01%<0.01%<0.01%
Sep 2026——————

  1. 1.Haier

    65.8%

    Held 1st. 480K estimated branded searches, -14.6% vs prior month. Share +0.9 points.

  2. 2.Liebherr

    33.8%

    Held 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -1 points.

  3. 3.Newair

    0.41%

    Held 3rd. 3K estimated branded searches, +0.67% vs prior month. Share +0.1 points.

  4. 4.EuroCave

    0.01%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Kalamera

    <0.01%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Vinotemp

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Liebherr and its closest rivals

How has branded search demand for Liebherr changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Liebherr worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Liebherr’s estimated Share of Search among wine fridges worldwide peaked at 34.8% in November 2025 and was lowest at 27% in May 2026.

How did search popularity change for wine fridges worldwide in August 2026?

  1. In August 2026, Haier gained estimated Share of Search among wine fridges worldwide, from 64.9% to 65.8%.

  2. In August 2026, Liebherr lost estimated Share of Search among wine fridges worldwide, from 34.8% to 33.8%.

  3. Estimated monthly branded searches for Newair worldwide rose 51.8% over 11 measured months, from 2K to 3K in August 2026.

  4. Estimated monthly branded searches for EuroCave worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

How is Liebherr measured?

Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • liebherr

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How the Brand Demand Index is measured

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