Brandwave

How popular isCaterpillar in search?

In September 2026, there were an estimated 93.7K branded searches for Caterpillar worldwide which is down 25.2% over the last 12 months. Caterpillar holds 0.67% estimated Share of Search among mining truck brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Liebherr68.6%
  2. Sany30.7%
  3. Caterpillar0.67%
Caterpillar website (opens in a new tab)

Follow Caterpillar and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which mining truck brands compete with Caterpillar?

Caterpillar against mining truck brands worldwide, by month

Share of Search by month for Liebherr, Sany, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthLiebherrSanyCaterpillar
Oct 202576.3%22.9%0.74%
Nov 202576.3%22.9%0.74%
Dec 202572.6%26.7%0.71%
Jan 202676.4%23%0.61%
Feb 202672.6%26.7%0.71%
Mar 202672.7%26.6%0.7%
Apr 202676.4%23%0.61%
May 202668.6%30.7%0.67%
Jun 202672.8%26.6%0.58%
Jul 202672.8%26.6%0.58%
Aug 202668.6%30.7%0.67%
Sep 202668.6%30.7%0.67%

  1. 1.Liebherr

    68.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sany

    30.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Caterpillar

    0.67%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

Every comparison with Caterpillar

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caterpillar worldwide fell from 125K to 93.7K.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among mining truck brands worldwide held steady, from 0.74% to 0.67%.

How did search popularity change for mining truck brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Caterpillar compete?

Caterpillar is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steel toe boot brands7th of 70.08%Show ranking
Safety boots6th of 60.33%Show ranking
Work boot brands5th of 50.72%Show ranking
Skid steer brands4th of 61%Show ranking
Forestry mulcher brands4th of 40.02%Show ranking
Mini excavators3rd of 61.7%Show ranking
Mining truck brands3rd of 30.67%Shown above
Excavator brands4th of 107.8%Show ranking
Digger brands5th of 50.74%Show ranking
Forklift battery brands5th of 60.04%Show ranking
Workwear brands4th of 55.6%Show ranking
Telehandlers6th of 64.2%Show ranking
Wheel loader brands6th of 84.4%Show ranking
Work pants brands3rd of 410.5%Show ranking
Work shorts brands3rd of 43.4%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cat digger
  • caterpillar excavator
  • caterpillar forestry mulcher
  • caterpillar forklift battery
  • caterpillar mini excavator
  • caterpillar safety boots
  • caterpillar skid steer
  • caterpillar steel toe boot
  • caterpillar telehandler
  • caterpillar work boot
  • caterpillar work pants
  • caterpillar work shorts
  • caterpillar workwear

Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Caterpillar your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free