Caterpillar vs Genie:Which is more popular by branded search?
In August 2026, Genie had more branded searches than Caterpillar among telehandlers worldwide. Genie was estimated to have 33.1K branded searches compared to Caterpillar’s 2.4K, and held a 54.4% Share of Search versus Caterpillar’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Caterpillar or Genie?
Compare the telehandlers drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Genie, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Genie | Bobcat | Manitou | Merlo | JCB | Caterpillar |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 16.5% | 13.5% | 6% | 4.9% | 4% |
| Nov 2025 | 51.6% | 18.8% | 12.6% | 6.9% | 5.6% | 4.5% |
| Dec 2025 | 44.6% | 29.8% | 10.9% | 5.9% | 4.8% | 4% |
| Jan 2026 | 48% | 26.2% | 11.7% | 6.4% | 4.2% | 3.5% |
| Feb 2026 | 52.5% | 19.2% | 12.9% | 7% | 4.6% | 3.8% |
| Mar 2026 | 51.6% | 18.8% | 12.6% | 6.9% | 5.6% | 4.5% |
| Apr 2026 | 52% | 19% | 12.7% | 6.9% | 5.7% | 3.8% |
| May 2026 | 52.5% | 19.2% | 12.9% | 7% | 4.6% | 3.8% |
| Jun 2026 | 54.4% | 16.3% | 13.3% | 7.2% | 4.8% | 3.9% |
| Jul 2026 | 55.2% | 16.5% | 13.5% | 6% | 4.8% | 4% |
| Aug 2026 | 54.4% | 16.3% | 13.3% | 7.2% | 4.8% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Caterpillar and Genie comparison changed over the last 12 months?
3 findings
- Genie was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among telehandlers worldwide moved from 4% to 3.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Genie’s estimated Share of Search among telehandlers worldwide moved from 55.2% to 54.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for telehandlers worldwide in August 2026?
2 changes
In August 2026, Genie lost estimated Share of Search among telehandlers worldwide, from 55.2% to 54.4%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caterpillar’s and Genie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caterpillar
1 branded search term
- cat digger
Genie
1 branded search term
- genie lift
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.