How popular isGenie in search?
In August 2026, there were an estimated 33.1K branded searches for Genie worldwide which is down 18.3% over the last 11 months. Genie holds 54.4% estimated Share of Search among telehandlers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Genie54.4%
Bobcat16.3%
Manitou13.3%
Merlo7.2%
JCB4.8%- Caterpillar3.9%
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Which telehandlers compete with Genie?
Share of Search by month for Genie, Bobcat, Manitou, Merlo, JCB, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Genie | Bobcat | Manitou | Merlo | JCB | Caterpillar |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 16.5% | 13.5% | 6% | 4.9% | 4% |
| Nov 2025 | 51.6% | 18.8% | 12.6% | 6.9% | 5.6% | 4.5% |
| Dec 2025 | 44.6% | 29.8% | 10.9% | 5.9% | 4.8% | 4% |
| Jan 2026 | 48% | 26.2% | 11.7% | 6.4% | 4.2% | 3.5% |
| Feb 2026 | 52.5% | 19.2% | 12.9% | 7% | 4.6% | 3.8% |
| Mar 2026 | 51.6% | 18.8% | 12.6% | 6.9% | 5.6% | 4.5% |
| Apr 2026 | 52% | 19% | 12.7% | 6.9% | 5.7% | 3.8% |
| May 2026 | 52.5% | 19.2% | 12.9% | 7% | 4.6% | 3.8% |
| Jun 2026 | 54.4% | 16.3% | 13.3% | 7.2% | 4.8% | 3.9% |
| Jul 2026 | 55.2% | 16.5% | 13.5% | 6% | 4.8% | 4% |
| Aug 2026 | 54.4% | 16.3% | 13.3% | 7.2% | 4.8% | 3.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.4% | 33.1K | 0% | -0.7 points | |
| 2, held 2nd | 16.3% | 9.9K | 0% | -0.2 points | |
| 3, held 3rd | 13.3% | 8.1K | 0% | -0.2 points | |
| 4, held 4th | 7.2% | 4.4K | +22.2% | +1.2 points | |
| 5, held 5th | 4.8% | 2.9K | 0% | -0.1 points | |
| 6, held 6th | 3.9% | 2.4K | 0% | -0.1 points |
1.
Genie54.4%
Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
Bobcat16.3%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Manitou13.3%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Merlo7.2%
Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
5.
JCB4.8%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.9%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Genie and its closest rivals
Every comparison with Genie
5 comparisons
How has branded search demand for Genie changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Genie worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Genie’s estimated Share of Search among telehandlers worldwide decreased from 55.2% to 54.4%.
- Across the 11 months ending August 2026, Genie’s estimated Share of Search among telehandlers worldwide peaked at 55.2% in October 2025 and was lowest at 44.6% in December 2025.
How did search popularity change for telehandlers worldwide in August 2026?
6 changes
In August 2026, Merlo gained estimated Share of Search among telehandlers worldwide, from 6% to 7.2%.
In August 2026, Genie lost estimated Share of Search among telehandlers worldwide, from 55.2% to 54.4%.
Estimated monthly branded searches for JCB worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Estimated monthly branded searches for Manitou worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How is Genie measured?
Brandwave collects information about searches that people make online using Genie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- genie lift
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Is Genie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.