Brandwave

Caterpillar vs Gehl:Which is searched more?

In August 2026, Gehl had more branded searches than Caterpillar among skid steer brands worldwide. Gehl was estimated to have 8.1K branded searches compared to Caterpillar’s 2.4K, and held a 0.37% Share of Search versus Caterpillar’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among skid steer brands worldwide in August 2026Which is more popular in search, Caterpillar or Gehl?
Caterpillar0.11%2.4K searches
vs
Gehl0.37%8.1K searches

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Which is more popular in search, Caterpillar or Gehl?

Compare the skid steer brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and Gehl among skid steer brands worldwide, by month

Share of Search by month for Gehl, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthGehlCaterpillar
Oct 20250.43%0.13%
Nov 20250.48%0.14%
Dec 20250.39%0.12%
Jan 20260.48%0.12%
Feb 20260.48%0.12%
Mar 20260.46%0.13%
Apr 20260.43%0.1%
May 20260.46%0.11%
Jun 20260.46%0.11%
Jul 20260.39%0.12%
Aug 20260.37%0.11%
Sep 2026——

How has the Caterpillar and Gehl comparison changed over the last 12 months?

  • Gehl was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among skid steer brands worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Gehl’s estimated Share of Search among skid steer brands worldwide moved from 0.43% to 0.37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for skid steer brands worldwide in August 2026?

  1. Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  2. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Gehl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • cat digger

Gehl

1 branded search term

  • gehl

How the Brand Demand Index is measured

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