Brandwave

How popular isCaterpillar in search?

In August 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 11 months. Caterpillar holds 0.2% estimated Share of Search among skid steer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Case67.9%
  2. Kubota30.4%
  3. Bobcat0.82%
  4. Gehl0.67%
  5. Caterpillar0.2%
  6. John Deere0.08%
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Which skid steer brands compete with Caterpillar?

Caterpillar against skid steer brands worldwide, by month

Share of Search by month for Case, Kubota, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthCaseKubotaBobcatGehlCaterpillarJohn Deere
Oct 202563.4%34.6%0.93%0.76%0.22%0.08%
Nov 202563.1%34.5%1.1%0.93%0.27%0.09%
Dec 202562.9%34.4%1.7%0.76%0.22%0.08%
Jan 202662.8%34.3%1.7%0.92%0.22%0.08%
Feb 202663.1%34.5%1.1%0.93%0.23%0.09%
Mar 202658.6%39.2%1.1%0.86%0.25%0.11%
Apr 202663.4%34.7%0.93%0.76%0.18%0.08%
May 202658.6%39.2%1.1%0.86%0.21%0.09%
Jun 202658.7%39.2%0.86%0.86%0.21%0.11%
Jul 202663.3%34.6%0.93%0.76%0.23%0.09%
Aug 202667.9%30.4%0.82%0.67%0.2%0.08%
Sep 2026——————

  1. 1.Case

    67.9%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  2. 2.Kubota

    30.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -4.3 points.

  3. 3.Bobcat

    0.82%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Gehl

    0.67%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Caterpillar

    0.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.John Deere

    0.08%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caterpillar and its closest rivals

How has branded search demand for Caterpillar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among skid steer brands worldwide held steady, from 0.22% to 0.2%.

How did search popularity change for skid steer brands worldwide in August 2026?

  1. In August 2026, Case gained estimated Share of Search among skid steer brands worldwide, from 63.3% to 67.9%.

  2. In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 34.6% to 30.4%.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Gehl worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Caterpillar compete?

Caterpillar is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Safety boots6th of 60.1%Show ranking
Workwear brands4th of 50.11%Show ranking
Work boot brands5th of 50.13%Show ranking
Skid steer brands5th of 60.2%Shown above
Mini excavators5th of 60.61%Show ranking
Hi vis workwear4th of 63.1%Show ranking
Telehandlers6th of 63.9%Show ranking

How is Caterpillar measured?

Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cat digger

Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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