Caterpillar vs Kubota:Which is more popular by branded search?

Name: Caterpillar vs Kubota: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kubota had more branded searches than Caterpillar among skid steer brands worldwide. Kubota was estimated to have 368K branded searches compared to Caterpillar’s 2.4K, and held a 16.6% Share of Search versus Caterpillar’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among skid steer brands worldwide in August 2026Which is more popular in search, Caterpillar or Kubota?

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Which is more popular in search, Caterpillar or Kubota?

Compare the skid steer brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and Kubota among skid steer brands worldwide, by month

Month	John Deere	Case	Kubota	Bobcat	Gehl	Caterpillar
Oct 2025	43.5%	35.8%	19.6%	0.53%	0.43%	0.13%
Nov 2025	48.4%	32.6%	17.8%	0.59%	0.48%	0.14%
Dec 2025	48.3%	32.5%	17.8%	0.87%	0.39%	0.12%
Jan 2026	48.3%	32.5%	17.8%	0.87%	0.48%	0.12%
Feb 2026	48.4%	32.6%	17.8%	0.59%	0.48%	0.12%
Mar 2026	46.6%	31.3%	20.9%	0.56%	0.46%	0.13%
Apr 2026	43.6%	35.8%	19.6%	0.53%	0.43%	0.1%
May 2026	46.6%	31.3%	20.9%	0.56%	0.46%	0.11%
Jun 2026	46.6%	31.4%	21%	0.46%	0.46%	0.11%
Jul 2026	48.5%	32.6%	17.8%	0.48%	0.39%	0.12%
Aug 2026	45.2%	37.2%	16.6%	0.45%	0.37%	0.11%
Sep 2026	—	—	—	—	—	—

How has the Caterpillar and Kubota comparison changed over the last 12 months?

3 findings

Kubota was ahead of Caterpillar in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among skid steer brands worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
Across the 11 months ending August 2026, Kubota’s estimated Share of Search among skid steer brands worldwide moved from 19.6% to 16.6%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for skid steer brands worldwide in August 2026?

2 changes

In August 2026, Kubota lost estimated Share of Search among skid steer brands worldwide, from 17.8% to 16.6%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.