Brandwave

Excavator brands:Which are searched most?

In September 2026, Sumitomo was the most searched among excavator brands worldwide, with an estimated 135K branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sumitomo41.7%
  2. Sany34%
  3. Kobelco15.3%
  4. Bobcat3.1%
  5. Takeuchi2%
  6. Yanmar1.7%
  7. JCB1.1%
  8. Caterpillar0.74%
  9. Hitachi0.31%
  10. Komatsu0.04%

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Share of SearchLeaderboard

Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among excavator brands worldwide, by month

Share of Search by month for Sumitomo, Sany, Kobelco, Bobcat, Takeuchi. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoBobcatTakeuchiYanmarJCBCaterpillarHitachiKomatsu
Oct 202543.8%29.4%16.1%3.9%2.1%2.1%1.2%0.94%0.42%0.06%
Nov 202544%29.5%16.1%3.9%2.1%1.8%1.2%0.94%0.42%0.05%
Dec 202538.6%31.7%17.3%6.3%1.9%1.9%1%0.84%0.35%0.04%
Jan 202638.4%31.6%17.3%6.3%2.3%1.9%1%0.84%0.35%0.06%
Feb 202639.2%32.3%17.6%4.3%2.4%1.9%1%0.86%0.36%0.05%
Mar 202640.8%33.3%15%3.7%2.4%2.4%1.1%0.88%0.39%0.05%
Apr 202643.7%29.3%16%3.9%2.6%2.1%1.2%0.78%0.32%0.06%
May 202646.3%30.9%13.9%3.4%1.9%1.9%0.81%0.67%0.28%0.04%
Jun 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Jul 202641.8%34.1%15.3%3.1%1.7%2%0.9%0.74%0.27%0.05%
Aug 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Sep 202641.7%34%15.3%3.1%2%1.7%1.1%0.74%0.31%0.04%

This month’s ranking, September 2026

  1. 1.Sumitomo

    41.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sany

    34%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kobelco

    15.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bobcat

    3.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Takeuchi

    2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yanmar

    1.7%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.JCB

    1.1%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.Caterpillar

    0.74%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Hitachi

    0.31%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Komatsu

    0.04%

    Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among excavator brands worldwide?

In September 2026, Sumitomo was the most searched among excavator brands worldwide, with an estimated 135K branded searches and 41.7% estimated Share of Search within this set. Sany is in 2nd place, 7.7 percentage points behind at 34% Share of Search.

Global excavator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sumitomo43.8% → 41.7%46.3%May 202638.4%Jan 20261st
Sany29.4% → 34%34.1%Jul 202629.3%Apr 20262nd
Kobelco16.1% → 15.3%17.6%Feb 202613.9%May 20263rd
Bobcat3.9% → 3.1%6.3%Dec 20253.1%Jun 20264th
Takeuchi2.1% → 2%2.6%Apr 20261.7%Jul 20265th
Yanmar2.1% → 1.7%2.4%Mar 20261.7%Sep 20266th
JCB1.2% → 1.1%1.2%Nov 20250.81%May 20267th
Caterpillar0.94% → 0.74%0.94%Nov 20250.67%May 20268th
Hitachi0.42% → 0.31%0.42%Nov 20250.27%Jun 20269th
Komatsu0.06% → 0.04%0.06%Jan 20260.04%Dec 202510th

Each finding as a sentence

  • Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide decreased from 43.8% to 41.7%.
  • Across the 12 months ending September 2026, Sany’s estimated Share of Search among excavator brands worldwide increased from 29.4% to 34%.
  • Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among excavator brands worldwide decreased from 16.1% to 15.3%.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among excavator brands worldwide decreased from 3.9% to 3.1%.
  • Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide peaked at 46.3% in May 2026 and was lowest at 38.4% in January 2026.
  • Across the 12 months ending September 2026, Sany’s estimated Share of Search among excavator brands worldwide peaked at 34.1% in July 2026 and was lowest at 29.3% in April 2026.
  • Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among excavator brands worldwide peaked at 17.6% in February 2026 and was lowest at 13.9% in May 2026.
  • Across the 12 months ending September 2026, Bobcat’s estimated Share of Search among excavator brands worldwide peaked at 6.3% in December 2025 and was lowest at 3.1% in June 2026.
  • Across the 12 months ending September 2026, Takeuchi, Yanmar, JCB, Caterpillar, Hitachi and Komatsu held steady: their estimated Share of Search among excavator brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for excavator brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

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