Brandwave

JCB vs Kobelco:Which is searched more?

In September 2026, Kobelco had more branded searches than JCB among excavator brands worldwide. Kobelco was estimated to have 49.5K branded searches compared to JCB’s 3.6K, and held a 15.3% Share of Search versus JCB’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among excavator brands worldwide in September 2026Which is more popular in search, JCB or Kobelco?
JCB1.1%3.6K searches
vs
Kobelco15.3%49.5K searches

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Which is more popular in search, JCB or Kobelco?

Compare the excavator brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

JCB and Kobelco among excavator brands worldwide, by month

Share of Search by month for Kobelco, JCB. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoBobcatTakeuchiYanmarJCBCaterpillarHitachiKomatsu
Oct 202543.8%29.4%16.1%3.9%2.1%2.1%1.2%0.94%0.42%0.06%
Nov 202544%29.5%16.1%3.9%2.1%1.8%1.2%0.94%0.42%0.05%
Dec 202538.6%31.7%17.3%6.3%1.9%1.9%1%0.84%0.35%0.04%
Jan 202638.4%31.6%17.3%6.3%2.3%1.9%1%0.84%0.35%0.06%
Feb 202639.2%32.3%17.6%4.3%2.4%1.9%1%0.86%0.36%0.05%
Mar 202640.8%33.3%15%3.7%2.4%2.4%1.1%0.88%0.39%0.05%
Apr 202643.7%29.3%16%3.9%2.6%2.1%1.2%0.78%0.32%0.06%
May 202646.3%30.9%13.9%3.4%1.9%1.9%0.81%0.67%0.28%0.04%
Jun 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Jul 202641.8%34.1%15.3%3.1%1.7%2%0.9%0.74%0.27%0.05%
Aug 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Sep 202641.7%34%15.3%3.1%2%1.7%1.1%0.74%0.31%0.04%

How has the JCB and Kobelco comparison changed over the last 12 months?

  • Kobelco was ahead of JCB in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, JCB’s estimated Share of Search among excavator brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Kobelco’s estimated Share of Search among excavator brands worldwide moved from 16.1% to 15.3%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for excavator brands worldwide in September 2026?

Neither JCB nor Kobelco moved beyond provider rounding among excavator brands in September 2026.

Other head-to-heads among excavator brands

How each brand is measured

Brandwave collects information about searches that people make online using JCB’s and Kobelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JCB

1 branded search term

  • jcb digger

Kobelco

1 branded search term

  • kobelco

How the Brand Demand Index is measured

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