Brandwave

How popular isHitachi in search?

In September 2026, there were an estimated 1K branded searches for Hitachi worldwide which is down 23.1% over the last 12 months. Hitachi holds 0.31% estimated Share of Search among excavator brands worldwide and is ranked 9th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sumitomo41.7%
  2. Sany34%
  3. Kobelco15.3%
  4. Bobcat3.1%
  5. Takeuchi2%
  6. Yanmar1.7%
  7. JCB1.1%
  8. Caterpillar0.74%
  9. Hitachi0.31%
  10. Komatsu0.04%
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Which excavator brands compete with Hitachi?

Hitachi against excavator brands worldwide, by month

Share of Search by month for Sumitomo, Sany, Kobelco, Bobcat, Takeuchi, Hitachi. The figures are in the table below the chart.

View monthly share of search table
MonthSumitomoSanyKobelcoBobcatTakeuchiYanmarJCBCaterpillarHitachiKomatsu
Oct 202543.8%29.4%16.1%3.9%2.1%2.1%1.2%0.94%0.42%0.06%
Nov 202544%29.5%16.1%3.9%2.1%1.8%1.2%0.94%0.42%0.05%
Dec 202538.6%31.7%17.3%6.3%1.9%1.9%1%0.84%0.35%0.04%
Jan 202638.4%31.6%17.3%6.3%2.3%1.9%1%0.84%0.35%0.06%
Feb 202639.2%32.3%17.6%4.3%2.4%1.9%1%0.86%0.36%0.05%
Mar 202640.8%33.3%15%3.7%2.4%2.4%1.1%0.88%0.39%0.05%
Apr 202643.7%29.3%16%3.9%2.6%2.1%1.2%0.78%0.32%0.06%
May 202646.3%30.9%13.9%3.4%1.9%1.9%0.81%0.67%0.28%0.04%
Jun 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Jul 202641.8%34.1%15.3%3.1%1.7%2%0.9%0.74%0.27%0.05%
Aug 202641.7%34%15.3%3.1%2%2%0.9%0.74%0.27%0.04%
Sep 202641.7%34%15.3%3.1%2%1.7%1.1%0.74%0.31%0.04%

  1. 1.Sumitomo

    41.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sany

    34%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kobelco

    15.3%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bobcat

    3.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Takeuchi

    2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yanmar

    1.7%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  7. 7.JCB

    1.1%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  8. 8.Caterpillar

    0.74%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Hitachi

    0.31%

    Held 9th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  10. 10.Komatsu

    0.04%

    Held 10th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hitachi and its closest rivals

Every comparison with Hitachi

How has branded search demand for Hitachi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi worldwide fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, Hitachi’s estimated Share of Search among excavator brands worldwide held steady, from 0.42% to 0.31%.

How did search popularity change for excavator brands worldwide in September 2026?

  1. Estimated monthly branded searches for Sany worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

  2. Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

  3. Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for Yanmar worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Komatsu worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Hitachi compete?

Hitachi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat pump brands5th of 60.06%Show ranking
Excavator brands9th of 100.31%Shown above

How is Hitachi measured?

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hitachi digger

Do you work for Hitachi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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