Hitachi vs Panasonic:Which is searched more?
In August 2026, Panasonic had more branded searches than Hitachi among heat pump brands worldwide. Panasonic was estimated to have 74K branded searches compared to Hitachi’s 880, and held an 11.6% Share of Search versus Hitachi’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hitachi or Panasonic?
Compare the heat pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panasonic, Hitachi. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Hitachi |
|---|---|---|
| Oct 2025 | 22.7% | 0.18% |
| Nov 2025 | 22% | 0.21% |
| Dec 2025 | 16.9% | 0.15% |
| Jan 2026 | 16.4% | 0.15% |
| Feb 2026 | 15.9% | 0.18% |
| Mar 2026 | 11.6% | 0.17% |
| Apr 2026 | 9.7% | 0.13% |
| May 2026 | 9.7% | 0.13% |
| Jun 2026 | 8.1% | 0.1% |
| Jul 2026 | 9.7% | 0.12% |
| Aug 2026 | 11.6% | 0.14% |
| Sep 2026 | — | — |
How has the Hitachi and Panasonic comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Hitachi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 880.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands worldwide moved from 22.7% to 11.6%, and its estimated monthly branded searches moved from 165K to 74K.
How did search popularity change for heat pump brands worldwide in August 2026?
2 changes
In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%.
Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hitachi’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.