Brandwave

How popular isPanasonic in search?

In August 2026, there were an estimated 74K branded searches for Panasonic worldwide which is down 55.2% over the last 11 months. Panasonic holds 11.6% estimated Share of Search among heat pump brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Daikin70.8%
  2. Mitsubishi Electric17.3%
  3. Panasonic11.6%
  4. Hitachi0.14%
  5. Fujitsu0.08%
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Which heat pump brands compete with Panasonic?

Panasonic against heat pump brands worldwide, by month

Share of Search by month for Daikin, Mitsubishi Electric, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthDaikinMitsubishi ElectricPanasonicHitachiFujitsu
Oct 202561.9%15.1%22.7%0.18%0.05%
Nov 202559.9%17.9%22%0.21%0.08%
Dec 202569%13.9%16.9%0.15%0.06%
Jan 202667%16.4%16.4%0.15%0.05%
Feb 202664.6%19.3%15.9%0.18%0.07%
Mar 202670.8%17.4%11.6%0.17%0.06%
Apr 202672.3%17.7%9.7%0.13%0.09%
May 202672.3%17.7%9.7%0.13%0.08%
Jun 202673.7%18.1%8.1%0.1%0.06%
Jul 202672.3%17.8%9.7%0.12%0.06%
Aug 202670.8%17.3%11.6%0.14%0.08%
Sep 2026—————

  1. 1.Daikin

    70.8%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  2. 2.Mitsubishi Electric

    17.3%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  3. 3.Panasonic

    11.6%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Hitachi

    0.14%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fujitsu

    0.08%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Panasonic and its closest rivals

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic worldwide fell from 165K to 74K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands worldwide decreased from 22.7% to 11.6%.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands worldwide peaked at 22.7% in October 2025 and was lowest at 8.1% in June 2026.
  • Across the 11 months ending August 2026, Panasonic fell from 2nd to 3rd among heat pump brands worldwide.

How did search popularity change for heat pump brands worldwide in August 2026?

  1. In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%.

  2. In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%.

  3. Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 51.7%Show ranking
Water flosser brands4th of 53.3%Show ranking
Irons6th of 63.7%Show ranking
Microwave brands4th of 54%Show ranking
Beard trimmer brands4th of 54.9%Show ranking
Epilator brands3rd of 55.3%Show ranking
Bread maker brands5th of 55.5%Show ranking
Air conditioner brands4th of 56.5%Show ranking
Heat pump brands3rd of 511.6%Shown above
Battery brands3rd of 618.8%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • panasonic tv

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How the Brand Demand Index is measured

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