KitchenAid vs Panasonic:Which is more popular?
In September 2026, KitchenAid had more branded searches than Panasonic among toaster oven brands worldwide. KitchenAid had about 1.3 million branded searches, while Panasonic had 823,000. KitchenAid made up 37.9% of all toaster oven brand searches we track, and Panasonic accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about toaster oven brands, Panasonic appeared in all four answers and KitchenAid in one. Panasonic was mentioned before KitchenAid in three out of four answers.
Who do people search for more?
KitchenAid, about 55% more searches than Panasonic
Who does AI mention more?
Panasonic, mentioned in every answer we collected
Who does AI recommend more?
Panasonic, named ahead of KitchenAid in 3 of 4 answers
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Top toaster oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Panasonic appeared in all four answers. KitchenAid was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Panasonic was listed before KitchenAid in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
Ninja2nd
Cuisinart3rd- Panasonic4th
- KitchenAid5th
Black+Decker6th
De'Longhi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panasonic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Breville4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ninja3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black+Decker1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about toaster oven brands
4 answers
Asked ChatGPT
“Which toaster oven brand should I buy?”
Asked ChatGPT
“What are the best toaster oven brands?”
Asked ChatGPT
“What's the best toaster oven brand for small kitchen cooking?”
Searched Google, AI Overview
“best toaster oven”
Searched Google, AI Overview
“countertop toaster oven”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KitchenAid or Panasonic more popular in search?
This chart shows how often people search Google for KitchenAid and Panasonic by name. Each line represents a brand's share of searches for all seven toaster oven brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Panasonic. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Panasonic | De'Longhi | Black+Decker | Cuisinart | Breville | Ninja |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 20.1% | 20.1% | 6% | 5.9% | 3.3% | 0.24% |
| Nov 2025 | 49.8% | 13.8% | 20.5% | 4.5% | 6.9% | 4.1% | 0.3% |
| Dec 2025 | 52.3% | 14.3% | 17.4% | 4.3% | 7.2% | 4.3% | 0.26% |
| Jan 2026 | 43.2% | 19.6% | 19.6% | 5.2% | 8% | 3.9% | 0.29% |
| Feb 2026 | 39.5% | 27.1% | 18.3% | 5.4% | 5.8% | 3.7% | 0.22% |
| Mar 2026 | 41.4% | 22.6% | 18.5% | 6% | 7.5% | 3.7% | 0.22% |
| Apr 2026 | 39.7% | 27% | 18.2% | 5.9% | 5.3% | 3.6% | 0.22% |
| May 2026 | 35.8% | 27.7% | 18.6% | 7.5% | 6.5% | 3.7% | 0.22% |
| Jun 2026 | 35.9% | 25.4% | 20.7% | 7.5% | 6.1% | 4.2% | 0.25% |
| Jul 2026 | 37% | 24.8% | 20.2% | 6.6% | 7% | 4.1% | 0.3% |
| Aug 2026 | 36.7% | 24.8% | 20.3% | 6.6% | 7.3% | 4.1% | 0.3% |
| Sep 2026 | 37.9% | 24.5% | 20% | 6.5% | 5.9% | 4.9% | 0.29% |
How has the KitchenAid and Panasonic comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Panasonic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among toaster oven brands worldwide moved from 44.5% to 37.9%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Panasonic’s share of searches among toaster oven brands worldwide moved from 20.1% to 24.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for toaster oven brands worldwide in September 2026?
1 change
In September 2026, KitchenAid gained share of searches among toaster oven brands worldwide, from 36.7% to 37.9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Panasonic
1 branded search term
- panasonic
Other head-to-heads among toaster oven brands
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