Brandwave

How popular isKitchenAid in search?

In September 2026, there were an estimated 1.3M branded searches for KitchenAid worldwide which is down 30.2% over the last 12 months. KitchenAid holds 20% estimated Share of Search among toaster Oven brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. De'Longhi22.5%
  2. KitchenAid20%
  3. MINI19.1%
  4. Ninja17.9%
  5. Breville13.8%
  6. Black and Decker3.4%
  7. Cuisinart3.3%
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Which toaster Oven brands compete with KitchenAid?

KitchenAid against toaster Oven brands worldwide, by month

Share of Search by month for De'Longhi, KitchenAid, MINI, Ninja, Breville, Black and Decker, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthDe'LonghiKitchenAidMININinjaBrevilleBlack and DeckerCuisinart
Oct 202523.1%25.7%17.2%15.4%11.5%3.4%3.6%
Nov 202522.4%28.9%11.9%16.8%13.2%2.6%4.2%
Dec 202520.7%30.2%12.3%16.2%13.6%2.5%4.5%
Jan 202622.1%23.2%15.6%17.6%13.5%2.8%5%
Feb 202621.2%23.2%19.4%17.3%12.1%3.2%3.7%
Mar 202621.3%23.4%18.9%16.8%11.8%3.4%4.5%
Apr 202621.6%23.1%19.2%17.2%12.1%3.5%3.3%
May 202622.4%21.1%19.9%15.7%12.5%4.4%4%
Jun 202622.1%19.3%20.2%18.2%12.8%4.1%3.5%
Jul 202621.8%20.5%20.3%15.6%14.1%3.7%4.1%
Aug 202622.8%19.2%19.2%18%13.3%3.5%4%
Sep 202622.5%20%19.1%17.9%13.8%3.4%3.3%

  1. 1.De'Longhi

    22.5%

    Held 1st. 1.4M estimated branded searches, -0.62% vs prior month. Share -0.3 points.

  2. 2.KitchenAid

    20%

    Held 2nd. 1.3M estimated branded searches, +4.5% vs prior month. Share +0.7 points.

  3. 3.MINI

    19.1%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Ninja

    17.9%

    Held 4th. 1.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Breville

    13.8%

    Held 5th. 879K estimated branded searches, +4.1% vs prior month. Share +0.5 points.

  6. 6.Black and Decker

    3.4%

    Moved from 7th to 6th. 220K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Cuisinart

    3.3%

    Moved from 6th to 7th. 213K estimated branded searches, -16% vs prior month. Share -0.7 points.

Compare search popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

How has branded search demand for KitchenAid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid worldwide fell from 1.8M to 1.3M.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among toaster Oven brands worldwide decreased from 25.7% to 20%.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among toaster Oven brands worldwide peaked at 30.2% in December 2025 and was lowest at 19.2% in August 2026.
  • Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among toaster Oven brands worldwide.

How did search popularity change for toaster Oven brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among toaster Oven brands worldwide, from 19.2% to 20%.

  2. In September 2026, Cuisinart lost estimated Share of Search among toaster Oven brands worldwide, from 4% to 3.3%.

  3. Black and Decker’s estimated Share of Search among toaster Oven brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.4% in September 2026.

  4. Estimated monthly branded searches for De'Longhi worldwide fell 12.5% over 12 measured months, from 1.6M to 1.4M in September 2026.

Where does KitchenAid compete?

KitchenAid is ranked in 63 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Salad Spinner brands3rd of 81.9%Show ranking
Induction cooktop brands3rd of 82.1%Show ranking
Bread Knife brands2nd of 62.2%Show ranking
Dish Drying Rack brands2nd of 42.2%Show ranking
Oven Mitts brands3rd of 85.3%Show ranking
Measuring Cups brands3rd of 77.5%Show ranking
Dish Cloths brands2nd of 613.7%Show ranking
Pasta Maker brands3rd of 714.9%Show ranking
Small kitchen appliance brands2nd of 917.5%Show ranking
Toaster Oven brands2nd of 720%Shown above
Crock Pot brands2nd of 721.5%Show ranking
Fridge Repairs2nd of 823.5%Show ranking
Onion Chopper brands1st of 824%Show ranking
Double Wall Oven brands2nd of 825.9%Show ranking
Oven Rack Replacement brands2nd of 726.6%Show ranking
Refrigerator Filter Replacement brands2nd of 626.7%Show ranking
Gas Grill brands2nd of 628.7%Show ranking
Electric kettle brands1st of 528.7%Show ranking
Ice cream maker brands1st of 529.4%Show ranking
Immersion Blender brands1st of 729.4%Show ranking
Hand Blender brands1st of 830.2%Show ranking
Blender brands1st of 530.7%Show ranking
Stand mixer brands1st of 632.1%Show ranking
Measuring Spoons brands2nd of 432.5%Show ranking
Bbq tool brands2nd of 633%Show ranking
Portable Dishwasher brands1st of 633%Show ranking
Fridge Filter brands2nd of 833%Show ranking
Gas Cooktop brands2nd of 733.1%Show ranking
Food Chopper brands1st of 335%Show ranking
Hand Mixer brands1st of 535.7%Show ranking
Roasting Pan brands2nd of 736.3%Show ranking
Knife set brands1st of 836.7%Show ranking
Can Opener brands1st of 837.1%Show ranking
Dishwasher Repairs1st of 637.6%Show ranking
Stick Blender brands1st of 637.7%Show ranking
Bakeware brands2nd of 838.1%Show ranking
Counter Depth Refrigerator brands1st of 638.6%Show ranking
Convection Oven brands1st of 838.7%Show ranking
Appliance Repairs1st of 538.9%Show ranking
Induction Stove brands1st of 538.9%Show ranking
Lemon Squeezer brands1st of 540.2%Show ranking
Freestanding Gas Range brands1st of 441%Show ranking
Refrigerator Repairs1st of 441%Show ranking
Lemon Juicer brands2nd of 442.4%Show ranking
Food Scale brands1st of 843.4%Show ranking
Potato Peeler brands1st of 544.7%Show ranking
Mini Chopper brands1st of 348.5%Show ranking
Food processor brands1st of 550.5%Show ranking
Cutlery brands1st of 752.4%Show ranking
Kitchen scale brands1st of 554.8%Show ranking
Undercounter Refrigerator brands1st of 655.3%Show ranking
Induction Oven brands1st of 556.8%Show ranking
Undercounter Fridge brands1st of 562.9%Show ranking
Rolling Pin brands1st of 666.6%Show ranking
Induction Range brands1st of 668.2%Show ranking
Vegetable Peeler brands1st of 468.8%Show ranking
Kitchen timer brands1st of 669.5%Show ranking
Pastry Brush brands1st of 671.9%Show ranking
Undercounter Freezer brands1st of 575.1%Show ranking
Meat Grinder Attachment brands1st of 375.5%Show ranking
Pizza Wheel brands1st of 376.7%Show ranking
Box Grater brands1st of 379.3%Show ranking
Burr Grinder brands1st of 379.3%Show ranking

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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