KitchenAid vs Marcato:Which is searched more?
In September 2026, KitchenAid had more branded searches than Marcato among pasta maker brands worldwide. KitchenAid had about 1.3 million branded searches, while Marcato had 34,400. KitchenAid made up 44.5% of all pasta maker brand searches we track, and Marcato accounted for 1.2%. These are worldwide searches for English-language branded terms.
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Is KitchenAid or Marcato more popular in search?
Compare the pasta maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KitchenAid, Marcato. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Kenwood | Cuisinart | Marcato | Imperia | Philips |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 26.4% | 15.4% | 6.7% | 0.96% | 0.15% | 0.02% |
| Nov 2025 | 56.3% | 22.1% | 12.8% | 7.8% | 0.9% | 0.13% | 0.02% |
| Dec 2025 | 57.6% | 22.3% | 11.2% | 7.9% | 0.81% | 0.19% | 0.02% |
| Jan 2026 | 47.2% | 30.4% | 12.4% | 8.8% | 1.1% | 0.17% | 0.02% |
| Feb 2026 | 46.8% | 30% | 15% | 6.9% | 1.1% | 0.21% | 0.03% |
| Mar 2026 | 45.2% | 27.9% | 16.9% | 8.2% | 1.6% | 0.16% | 0.02% |
| Apr 2026 | 49.5% | 26.3% | 16.1% | 6.7% | 1.3% | 0.18% | 0.02% |
| May 2026 | 46% | 27.8% | 16.2% | 8.3% | 1.4% | 0.19% | 0.02% |
| Jun 2026 | 47.5% | 27% | 16.1% | 8.1% | 1.1% | 0.18% | 0.02% |
| Jul 2026 | 46% | 29.3% | 14.8% | 8.8% | 1% | 0.16% | 0.01% |
| Aug 2026 | 45.2% | 29.9% | 14.6% | 8.9% | 1.1% | 0.2% | 0.02% |
| Sep 2026 | 44.5% | 33.4% | 13.8% | 6.9% | 1.2% | 0.19% | 0.02% |
How has the KitchenAid and Marcato comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Marcato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among pasta maker brands worldwide moved from 50.4% to 44.5%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 34.9K to 34.4K.
How did search popularity change for pasta maker brands worldwide in September 2026?
1 change
In September 2026, KitchenAid lost share of searches among pasta maker brands worldwide, from 45.2% to 44.5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Marcato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Marcato
3 branded search terms
- marcato
- marcato atlas
- marcato pasta machine
Other head-to-heads among pasta maker brands
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