Brandwave

How popular isMarcato?

In September 2026, people searched for Marcato by name about 34,400 times worldwide, about the same as the previous year. These searches made up 1.2% of all global pasta maker brand searches, placing Marcato fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pasta maker brands, Marcato appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Marcato is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 44.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. SmegShare of searches 33.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KenwoodShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CuisinartShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MarcatoShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top pasta maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marcato appeared in all five answers. Marcato is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marcato1st
  2. Imperia2nd
  3. Philips3rd
  4. KitchenAid4th
  5. Smeg–
  6. Kenwood–
  7. Cuisinart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marcato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imperia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasta maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pasta maker brands compete with Marcato?

Marcato against pasta maker brands worldwide, by month

Share of searches by month for KitchenAid, Smeg, Kenwood, Cuisinart, Marcato. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidSmegKenwoodCuisinartMarcatoImperiaPhilips
Oct 202550.4%26.4%15.4%6.7%0.96%0.15%0.02%
Nov 202556.3%22.1%12.8%7.8%0.9%0.13%0.02%
Dec 202557.6%22.3%11.2%7.9%0.81%0.19%0.02%
Jan 202647.2%30.4%12.4%8.8%1.1%0.17%0.02%
Feb 202646.8%30%15%6.9%1.1%0.21%0.03%
Mar 202645.2%27.9%16.9%8.2%1.6%0.16%0.02%
Apr 202649.5%26.3%16.1%6.7%1.3%0.18%0.02%
May 202646%27.8%16.2%8.3%1.4%0.19%0.02%
Jun 202647.5%27%16.1%8.1%1.1%0.18%0.02%
Jul 202646%29.3%14.8%8.8%1%0.16%0.01%
Aug 202645.2%29.9%14.6%8.9%1.1%0.2%0.02%
Sep 202644.5%33.4%13.8%6.9%1.2%0.19%0.02%

  1. 1.KitchenAid

    44.5%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.7 points.

  2. 2.Smeg

    33.4%

    Held 2nd. 958K estimated branded searches, +18.6% vs prior month. Share +3.5 points.

  3. 3.Kenwood

    13.8%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Cuisinart

    6.9%

    Held 4th. 198K estimated branded searches, -18% vs prior month. Share -2 points.

  5. 5.Marcato

    1.2%

    Held 5th. 34.4K estimated branded searches, +18.6% vs prior month. Share +0.1 points.

  6. 6.Imperia

    0.19%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Philips

    0.02%

    Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare popularity between Marcato and its closest rivals

Every comparison with Marcato

6 comparisons

How has branded search demand for Marcato changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Marcato worldwide held steady, from 34.9K to 34.4K.
  • Across the 12 months ending September 2026, Marcato’s share of searches among pasta maker brands worldwide held steady, from 0.96% to 1.2%.

How did search popularity change for pasta maker brands worldwide in September 2026?

4 changes

  1. In September 2026, Smeg gained share of searches among pasta maker brands worldwide, from 29.9% to 33.4%.

  2. In September 2026, Cuisinart lost share of searches among pasta maker brands worldwide, from 8.9% to 6.9%.

  3. In September 2026, Kenwood lost share of searches among pasta maker brands worldwide, from 14.6% to 13.8%.

  4. In September 2026, KitchenAid lost share of searches among pasta maker brands worldwide, from 45.2% to 44.5%.

How are Marcato’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Marcato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • marcato
  • marcato atlas
  • marcato pasta machine

Do you work for Marcato? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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