Brandwave

How popular isPhilips in search?

In September 2026, there were an estimated 1.2M branded searches for Philips worldwide which is down 6.4% over the last 12 months. Philips holds 0.02% estimated Share of Search among pasta maker brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid45.1%
  2. Smeg33.9%
  3. Kenwood14%
  4. Cuisinart7%
  5. Philips0.02%
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Which pasta maker brands compete with Philips?

Philips against pasta maker brands worldwide, by month

Share of Search by month for KitchenAid, Smeg, Kenwood, Cuisinart, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegKenwoodCuisinartPhilips
Oct 202551%26.7%15.5%6.7%0.02%
Nov 202556.8%22.3%13%7.9%0.02%
Dec 202558.2%22.5%11.3%8%0.02%
Jan 202647.8%30.7%12.6%8.9%0.02%
Feb 202647.4%30.4%15.2%7%0.03%
Mar 202646%28.4%17.2%8.4%0.02%
Apr 202650.2%26.7%16.3%6.8%0.02%
May 202646.8%28.3%16.5%8.5%0.02%
Jun 202648.2%27.3%16.3%8.2%0.02%
Jul 202646.5%29.7%14.9%8.9%0.01%
Aug 202645.8%30.3%14.8%9.1%0.02%
Sep 202645.1%33.9%14%7%0.02%

  1. 1.KitchenAid

    45.1%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.7 points.

  2. 2.Smeg

    33.9%

    Held 2nd. 958K estimated branded searches, +18.6% vs prior month. Share +3.6 points.

  3. 3.Kenwood

    14%

    Held 3rd. 394K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Cuisinart

    7%

    Held 4th. 198K estimated branded searches, -18% vs prior month. Share -2.1 points.

  5. 5.Philips

    0.02%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between Philips and its closest rivals

Every comparison with Philips

How has branded search demand for Philips changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips worldwide fell from 1.3M to 1.2M.
  • Across the 12 months ending September 2026, Philips’ estimated Share of Search among pasta maker brands worldwide held steady at 0.02%.

How did search popularity change for pasta maker brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among pasta maker brands worldwide, from 30.3% to 33.9%.

  2. In September 2026, Cuisinart lost estimated Share of Search among pasta maker brands worldwide, from 9.1% to 7%.

  3. In September 2026, Kenwood lost estimated Share of Search among pasta maker brands worldwide, from 14.8% to 14%.

  4. In September 2026, KitchenAid lost estimated Share of Search among pasta maker brands worldwide, from 45.8% to 45.1%.

Where does Philips compete?

Philips is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk lamp brands6th of 60.01%Show ranking
TV brands6th of 71.2%Show ranking
Small kitchen appliance brands8th of 92.5%Show ranking
Air fryer brands2nd of 825%Show ranking
Pasta maker brands5th of 50.02%Shown above
Electric kettle brands5th of 55.1%Show ranking
Water flosser brands4th of 511.2%Show ranking
Toothbrush head brands4th of 511.7%Show ranking
Shaver and razor brands4th of 71.1%Show ranking
Pressure cooker brands4th of 58%Show ranking
Irons5th of 63%Show ranking
Toaster brands4th of 59.4%Show ranking
Steam iron brands4th of 611.2%Show ranking
Garment steamers4th of 61.5%Show ranking
Medical imaging software3rd of 512.1%Show ranking
Radiology software2nd of 512.1%Show ranking
Slow cooker brands4th of 512.2%Show ranking
Epilator brands2nd of 522.6%Show ranking
Beard trimmer brands2nd of 522.8%Show ranking
Electric shaver brands1st of 577.8%Show ranking
Clothes steamer brands5th of 52.4%Show ranking
Soda maker brands5th of 50.04%Show ranking
Water filter bottles1st of 661.9%Show ranking
Rice cooker brands5th of 51.4%Show ranking
Multi cooker brands3rd of 30.85%Show ranking
Water filter brands5th of 52.4%Show ranking
Hair clipper brands1st of 878.4%Show ranking
Light bulb brands5th of 63.2%Show ranking
Ironing boards6th of 61.4%Show ranking
Juicer brands4th of 58.1%Show ranking

How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • air fryer philips
  • philips air fryer
  • philips airfryer
  • philips clothes steamer
  • philips desk lamp
  • philips garment steamer
  • philips iron
  • philips juicer
  • philips light bulb
  • philips multi cooker
  • philips oneblade
  • philips pasta
  • philips rice cooker
  • philips shaver
  • philips shaver razor
  • philips soda
  • philips tv
  • philips water filter

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

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