Brandwave

Philips vs Sawyer:Which is more popular?

In September 2026, Philips had more branded searches than Sawyer among water filter bottles worldwide. Philips had about 450,000 branded searches, while Sawyer had 19,900. Philips made up 60.2% of all water filter bottle searches we track, and Sawyer accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about water filter bottles, neither Philips nor Sawyer appeared in any of the five answers.

Among water filter bottles worldwide in September 2026

Who do people search for more?

Philips, about 23 searches for every 1 for Sawyer

Philips 450K searchesSawyer 19.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Philips in 0 of 5Sawyer in 0 of 5

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Top water filter bottles in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Philips nor Sawyer showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LifeStraw1st
  2. Grayl2nd
  3. Brita3rd
  4. Philips–
  5. LARQ–
  6. Sawyer–
  7. Water-to-Go–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grayl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LifeStraw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LARQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sawyer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Water-to-Go0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water filter bottles

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Philips or Sawyer more popular in search?

This chart shows how often people search Google for Philips and Sawyer by name. Each line represents a brand's share of searches for all seven water filter bottles we track, month by month, from English-language searches worldwide.

Philips and Sawyer among water filter bottles worldwide, by month

Share of searches by month for Philips, Sawyer. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsBritaLARQGraylSawyerWater-to-GoLifeStraw
Oct 202559.9%26.8%8.6%2%1.9%0.78%0.01%
Nov 202563.6%23.3%8.7%1.9%1.6%0.83%0.01%
Dec 202566.8%20%9.6%1.6%1.3%0.69%<0.01%
Jan 202658.8%26.3%9.8%2.2%1.9%1.1%0.01%
Feb 202663.6%23.3%8.7%1.9%1.6%0.82%0.02%
Mar 202659.5%26.6%8.1%2.2%2.7%0.92%0.02%
Apr 202660.7%27.1%6.8%2.2%2.3%0.78%0.02%
May 202660.1%26.8%6.7%3.1%2.3%0.93%0.01%
Jun 202660.5%27%7.1%2.2%2.3%0.77%0.01%
Jul 202665.3%23.9%6%2%2.1%0.83%0.02%
Aug 202661.4%27.5%5.9%2.1%2.4%0.78%0.01%
Sep 202660.2%26.9%6.7%2.7%2.7%0.77%0.01%

How has the Philips and Sawyer comparison changed over the last 12 months?

3 findings
  • Philips was ahead of Sawyer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips’ share of searches among water filter bottles worldwide moved from 59.9% to 60.2%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Sawyer’s share of searches among water filter bottles worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 14.2K to 19.9K.

How did search popularity change for water filter bottles worldwide in September 2026?

3 changes
  1. In September 2026, Grayl overtook Sawyer to rank 4th among water filter bottles worldwide, with 2.7% of the searches.

  2. In September 2026, Philips lost share of searches among water filter bottles worldwide, from 61.4% to 60.2%.

  3. Estimated monthly branded searches for Sawyer worldwide rose 40.1% over 12 measured months, from 14.2K to 19.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Philips’ and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

1 branded search term

  • philips oneblade

Sawyer

4 branded search terms

  • sawyer filter
  • sawyer water
  • sawyer water filter
  • sawyer water filter bottle

How the Brand Demand Index is measured

Other head-to-heads among water filter bottles

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