Brandwave

How popular isSawyer in search?

In August 2026, there were an estimated 5.4K branded searches for Sawyer worldwide which is up 50% over the last 11 months. Sawyer holds 3.2% estimated Share of Search among water filters outdoor worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. LifeStraw82.3%
  2. Grayl7.2%
  3. Katadyn7.2%
  4. Sawyer3.2%
  5. Platypus0.19%
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Where does Sawyer compete?

Sawyer is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water filters outdoor4th of 53.2%Shown below
Insect repellents3rd of 66.3%Show ranking

Which water filters outdoor compete with Sawyer?

Sawyer against water filters outdoor worldwide, by month

Share of Search by month for LifeStraw, Grayl, Katadyn, Sawyer. The figures are in the table below the chart.

View monthly share of search table
MonthLifeStrawGraylKatadynSawyerPlatypus
Oct 202583.1%6.2%7.6%2.8%0.3%
Nov 202583.1%7.6%6.2%2.7%0.37%
Dec 202584.2%7.3%6%2.1%0.29%
Jan 202683.3%7%7%2.5%0.23%
Feb 202682.7%7.2%7.2%2.6%0.29%
Mar 202686%5.2%6.3%2.3%0.17%
Apr 202682.7%7%7%3.1%0.23%
May 202680.3%9.9%6.6%2.9%0.26%
Jun 202682%7.3%7.3%3.2%0.29%
Jul 202681.2%7%8.5%3.1%0.22%
Aug 202682.3%7.2%7.2%3.2%0.19%
Sep 2026—————

  1. 1.LifeStraw

    82.3%

    Held 1st. 139K estimated branded searches, +20.2% vs prior month. Share +1.1 points.

  2. 2.Grayl

    7.2%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  3. 3.Katadyn

    7.2%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Sawyer

    3.2%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Platypus

    0.19%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sawyer and its closest rivals

How has branded search demand for Sawyer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sawyer worldwide rose from 3.6K to 5.4K.
  • Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among water filters outdoor worldwide peaked at 3.2% in June 2026 and was lowest at 2.1% in December 2025.

How did search popularity change for water filters outdoor worldwide in August 2026?

  1. In August 2026, LifeStraw gained estimated Share of Search among water filters outdoor worldwide, from 81.2% to 82.3%.

  2. In August 2026, Katadyn lost estimated Share of Search among water filters outdoor worldwide, from 8.5% to 7.2%.

  3. In August 2026, Grayl rose from 3rd to 2nd among water filters outdoor worldwide.

  4. Estimated monthly branded searches for Sawyer worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Platypus worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Sawyer measured?

Brandwave collects information about searches that people make online using Sawyer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sawyer filter

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How the Brand Demand Index is measured

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