Ben's vs Sawyer:Which is more popular by branded search?
In August 2026, Sawyer had more branded searches than Ben's among insect repellents worldwide. Sawyer was estimated to have 5.4K branded searches compared to Ben's’ 3.4K, and held a 6.1% Share of Search versus Ben's’ 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ben's or Sawyer?
Compare the insect repellents shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sawyer, Ben's. The figures are in the table below the chart.
View monthly share of search table
| Month | Repel | Jungle Formula | Sawyer | Ben's | Off! | Ultrathon |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.5% | 7.3% | 4% | 3.8% | 2.6% | 0.79% |
| Nov 2025 | 85.2% | 5.1% | 4.1% | 3.2% | 1.8% | 0.55% |
| Dec 2025 | 83.6% | 5% | 4% | 4.4% | 2.2% | 0.81% |
| Jan 2026 | 88.2% | 4.3% | 2.9% | 2.8% | 1.3% | 0.47% |
| Feb 2026 | 82.5% | 7.4% | 4% | 3.8% | 1.8% | 0.65% |
| Mar 2026 | 82.3% | 6% | 4.9% | 4.3% | 1.8% | 0.66% |
| Apr 2026 | 77.2% | 8.4% | 5.6% | 5.4% | 2.4% | 0.92% |
| May 2026 | 73.5% | 12% | 5.3% | 5.1% | 2.9% | 1.1% |
| Jun 2026 | 65.5% | 19.6% | 4.8% | 5.6% | 3.1% | 1.4% |
| Jul 2026 | 65.8% | 19.7% | 4.8% | 4.4% | 3.9% | 1.4% |
| Aug 2026 | 68.8% | 16.8% | 6.1% | 3.9% | 3.3% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ben's and Sawyer comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Ben's took it in December 2025, Sawyer took it in January 2026, Ben's took it in June 2026, Sawyer took it in July 2026.
- Across the 11 months ending August 2026, Ben's’ estimated Share of Search among insect repellents worldwide moved from 3.8% to 3.9%, and its estimated monthly branded searches moved from 3.5K to 3.4K.
- Across the 11 months ending August 2026, Sawyer’s estimated Share of Search among insect repellents worldwide moved from 4% to 6.1%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
How did search popularity change for insect repellents worldwide in August 2026?
1 change
In August 2026, Sawyer gained estimated Share of Search among insect repellents worldwide, from 4.8% to 6.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Ben's’ and Sawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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