How popular isRid in search?
In September 2026, there were an estimated 3.9K branded searches for Rid worldwide which is up 30% over the last 12 months. Rid holds 24.3% estimated Share of Search among insect repellent brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which insect repellent brands compete with Rid?
Share of Search by month for Bushman, Rid, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Rid | Off! |
|---|---|---|---|
| Oct 2025 | 54.7% | 25.1% | 20.1% |
| Nov 2025 | 58.7% | 27% | 14.4% |
| Dec 2025 | 59.4% | 28.8% | 11.8% |
| Jan 2026 | 59.4% | 28.8% | 11.8% |
| Feb 2026 | 59.7% | 27% | 13.3% |
| Mar 2026 | 58.7% | 27% | 14.4% |
| Apr 2026 | 52.1% | 29.4% | 18.6% |
| May 2026 | 51.4% | 25.5% | 23.1% |
| Jun 2026 | 58.6% | 21.1% | 20.4% |
| Jul 2026 | 52.6% | 21.5% | 25.8% |
| Aug 2026 | 47.6% | 26.7% | 25.8% |
| Sep 2026 | 63.8% | 24.3% | 11.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 10.2K | +91.2% | +16.3 points | |
| 2, held 2nd | 24.3% | 3.9K | +30% | -2.3 points | |
| 3, held 3rd | 11.9% | 1.9K | -34.5% | -13.9 points |
Compare search popularity between Rid and its closest rivals
Every comparison with Rid
2 comparisons
How has branded search demand for Rid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rid worldwide rose from 3K to 3.9K.
- Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide decreased from 25.1% to 24.3%.
- Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide peaked at 29.4% in April 2026 and was lowest at 21.1% in June 2026.
How did search popularity change for insect repellent brands worldwide in September 2026?
3 changes
In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 47.6% to 63.8%.
In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%.
In September 2026, Rid lost estimated Share of Search among insect repellent brands worldwide, from 26.7% to 24.3%.
How is Rid measured?
Brandwave collects information about searches that people make online using Rid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- rid insect
- rid insect repellent
- rid repellent
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Is Rid your brand?
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