Insect repellent brands:Which are searched most?
In September 2026, Bushman was the most searched among insect repellent brands worldwide, with an estimated 10.2K branded searches and 63.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the insect repellent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bushman, Rid, Off!. The figures are in the table below the chart.
View monthly share of search table
| Month | Bushman | Rid | Off! |
|---|---|---|---|
| Oct 2025 | 54.7% | 25.1% | 20.1% |
| Nov 2025 | 58.7% | 27% | 14.4% |
| Dec 2025 | 59.4% | 28.8% | 11.8% |
| Jan 2026 | 59.4% | 28.8% | 11.8% |
| Feb 2026 | 59.7% | 27% | 13.3% |
| Mar 2026 | 58.7% | 27% | 14.4% |
| Apr 2026 | 52.1% | 29.4% | 18.6% |
| May 2026 | 51.4% | 25.5% | 23.1% |
| Jun 2026 | 58.6% | 21.1% | 20.4% |
| Jul 2026 | 52.6% | 21.5% | 25.8% |
| Aug 2026 | 47.6% | 26.7% | 25.8% |
| Sep 2026 | 63.8% | 24.3% | 11.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.8% | 10.2K | +91.2% | +16.3 points | |
| 2, held 2nd | 24.3% | 3.9K | +30% | -2.3 points | |
| 3, held 3rd | 11.9% | 1.9K | -34.5% | -13.9 points |
Compare search popularity between leading brands
Which brand is most popular in search among insect repellent brands worldwide?
3 brands
In September 2026, Bushman was the most searched among insect repellent brands worldwide, with an estimated 10.2K branded searches and 63.8% estimated Share of Search within this set. Rid is in 2nd place, 39.5 percentage points behind at 24.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Bushman | 54.7% → 63.8% | 63.8%Sep 2026 | 47.6%Aug 2026 | 1st |
 Rid | 25.1% → 24.3% | 29.4%Apr 2026 | 21.1%Jun 2026 | 2nd |
 Off! | 20.1% → 11.9% | 25.8%Jul 2026 | 11.8%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide increased from 54.7% to 63.8%.
- Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide decreased from 25.1% to 24.3%.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide decreased from 20.1% to 11.9%.
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide peaked at 63.8% in September 2026 and was lowest at 47.6% in August 2026.
- Across the 12 months ending September 2026, Rid’s estimated Share of Search among insect repellent brands worldwide peaked at 29.4% in April 2026 and was lowest at 21.1% in June 2026.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide peaked at 25.8% in July 2026 and was lowest at 11.8% in December 2025.
How did search popularity change for insect repellent brands worldwide in September 2026?
3 changes
In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 47.6% to 63.8%.
In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%.
In September 2026, Rid lost estimated Share of Search among insect repellent brands worldwide, from 26.7% to 24.3%.
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